Urgently Hiring - Digital Marketing Manager (Paid Ads)

Job title: Urgently Hiring - Digital Marketing Manager (Paid Ads)
Company: Get Me Rank - A Digital Marketing Agency
Job description: Get Me Rank (GMR) is looking for an A+ Digital Marketing Manager (Paid Ads) to join our team. In this role, you need to work with cross-functional teams (client servicing, performance marketing, creative, retention and CRO) for a positive impact; the ability to have a data-driven marketing mindset is a critical trait for succeeding in this role. The role requires in-depth experience in managing multiple clients. JOB DESCRIPTION Creating and executing a strong performance marketing strategy & execution plan across multiple channels (Google Ads, & Facebook ads). Analyze the results and optimize individual campaigns. Execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals. Be responsible for the ROI of dozens of campaigns you execute. Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS. Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase. Working closely with the management to share funnel conversion improvement ideas, feedback & present results. Provide recommendations and points of view on campaign structure, targeting, creative opportunities, executing A/B testing opportunities for bidding, targeting, copy, creative and landing page strategies. Work with the creative team to produce and update digital assets, iterating on design and messaging strategy based on performance. Working on presentation/analytics/MIS and weekly/daily updates. Plan experiments conversion test, A/B test, lift study and draw meaningful insights from the same. Execution of campaign setups and measuring their performance. Well-versed with data tracking tools such as Google Analytics, Firebase, AppsFlyer ELIGIBILITY CRITERIA Bachelor's or Master's degree in Marketing and/or Business Administration related field 3+ years- of experience in user acquisition, digital media buying, or performance marketing focusing on consumer products (D2C) Excellent communication and project/task management skills. Proven ability to thrive in a very fast-paced and dynamic environment. Must have experience in working with Advanced MS Excel.
Expected salary:
Location: Noida, Uttar Pradesh
Job date: Tue, 14 Nov 2023 23:11:54 GMT
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