Trade Marketing Manager

Job title: Trade Marketing Manager
Company: Skyleaf Consultants LLP
Job description: JOB RESPONSIBILITIES Carryout ATL/BTL activities for the brand. Managing Branding & Visibility and Ensuring In & best in class store visibility, Store Front-Display & Outlet branding. Planning and forecasting of sales, Reporting & Closure of Spends, Marketing Activities. Supporting high sales targets through designing consumer offers, purchase offers, etc. Ensure wide range availability & impact visibility through improved secondary sales volume in given territory. Working out sales schemes, promotional & entertainment events which results provide entrance for our brands in competitor tie-up outlets as well as capturing market share. Analyzing market trends and keeps a track on competitor activities. Implicating all primary & secondary schemes in the market as per the product dimensioning. Gathering data's like: outlet share co.-wise, closing stock, competitor's tie-up. To promote the product in the market through developing marketing strategy like design of the pack, stick, posters, glow sign and other communication mediums. Responsible for planning and implementing activations across channels (on premise and off premise) - with focus on faster tertiary movement. Responsible for conducting various wine tasting & training sessions. Active team member for any on ground activation, events, sponsorship. Organizing / participating in events, parties and sponsorships to increase visibility & trials of our brands. Looking after all in-shop and out-shop merchandising viz., product stands, product cutouts, innovative branding & POS, premium dealer boards and POSM. On ground activation Modern Trade on regular basis as this is the upcoming channel Responsible for New Product launches. Coordinating with vendors, printers, etc. for brand building & promotional activities like events, hoardings, banners, kiosks, etc. Monitoring all the competitor's activities. Reporting formats of the merchandisers/ Promoters and monitoring their activities.
Expected salary:
Location: Delhi
Job date: Sat, 02 Dec 2023 23:41:41 GMT
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