The Media Ant - Associate Manager - Media Buying & Planning - OOH Vertical (2-4 yrs) Bangalore (Marketing/PR/Advertising)

Job title: The Media Ant - Associate Manager - Media Buying & Planning - OOH Vertical (2-4 yrs) Bangalore (Marketing/PR/Advertising)
Company: The Media Ant
Job description: Job Summary:- We are seeking an experienced and highly analytical Outdoor Media Buying Specialist to join our Media Buying team. - As an Outdoor Media Buying Specialist, you will be responsible for planning, strategizing, negotiating, and executing outdoor media campaigns to effectively reach our target audience and achieve our client's marketing objectives. - You will collaborate closely with internal teams and external partners to ensure seamless campaign execution and optimization.Responsibilities :1. Campaign Planning and Strategy:- Collaborate with the Account Management team to understand campaign objectives, target audience, and key messaging.- Develop comprehensive outdoor media strategies that align with overall marketing goals.- Conduct market research to identify optimal outdoor media opportunities and locations for maximum reach and impact.- Determine budget allocation for different outdoor media channels and locations.2. Media Buying and Negotiation:- Identify and negotiate with outdoor media vendors to secure the best rates and placements.- Utilize negotiation skills to secure advantageous media deals while staying within budget constraints.- Develop strong relationships with outdoor media vendors to leverage future opportunities.3. Campaign Execution and Management:- Coordinate with Ad Ops Team and manage the end-to-end execution of outdoor media campaigns, ensuring adherence to timelines and quality standards.- Collaborate with creative teams to develop compelling ad creatives that resonate with the target audience and fit the outdoor medium.4. Stay Updated on Industry Trends:- Keep abreast of industry trends, emerging technologies, and best practices in outdoor media buying and advertising.Qualifications:- Masters's Degree in Marketing, Advertising, Communications, or a related field is preferred- Proven experience in Events, with a track record of successful campaign execution / B2B sales experience of min 3-4 years- Strong negotiation skills and ability to build and maintain relationships with media vendors- Analytical mindset with the ability to interpret data and make data-driven decisions- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams- Strong organizational skills and the ability to work in a fast-paced environment- Creative thinking and problem-solving abilitiesAbout The Media Ant:The Media Ant is a 11-year-old company in the AdTech space. We aim to disrupt the traditional process of executing ad campaigns through a physical media agency and replace it with a self-serve advertising platform. The platform should work equally well for both online and offline media. (ref:updazz.com)
Expected salary:
Location: Bangalore, Karnataka
Job date: Sat, 02 Dec 2023 05:40:47 GMT
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