Social Media Marketing Manager

Job title: Social Media Marketing Manager
Company: TalentClub
Job description: About the Company A digital marketing agency based in Mumbai Years of Experience: 3+ years CTC: 6.5 LPA - 7 LPA Location : Mumbai [ Worli ] Immediate joiners required. Duties and Responsibilities Craft & implement social / digital campaign strategies for creating brand awareness thus strengthen brand positioning and meet brand objectives. Conduct internal audits, analyze social media campaigns with tracking systems to gather data and determine efficacy and areas for campaign improvement. Set strategic roadmaps/objectives for digital projects, report on ROI for effective implementation of strategies. Model & track KPIs to measure campaign/digital project performance as necessary. Plan and prepare quarterly, bi-annual & annual campaign reports and assist in crafting roadmaps for the brand. Proactively collaborate with all teams in order to provide efficient solutions for campaign & brand requirements. Ensure that all deliverables exceed set expectations. Finance responsibility for owned accounts such as timely billing and collections. Liaison with third-party vendors, influencers, partner firms on behalf of the brand for campaigns & projects and take responsibility for its commercials and negotiations. Perform research on current industry trends and audience preferences and make efficient use of insights drawn to improvise digital marketing strategies. Establish a robust relationship with the client(s), collect briefs, and consult them thereby ensuring effective execution of SOW (scope of work) and efficient alignment of tasks and timelines, internally as well as externally. Lead, drive, challenge & participate at all stages of the strategizing, planning, creative and delivery process. Define timelines and milestone requirements and manage sign-offs with the clients. Producing project schedules, creative briefs and plans, risk assessments, delivery plans and weekly progress/status reports. Address escalations & queries (internal & external) in an effective and seamless manner thereby efficiently servicing & cultivating the existing relationships. Effectively manage & mentor the immediate team(s), direct them in finding creative solutions to both client and internal challenges, and build up knowledge-sharing across all disciplines. Provide the immediate team with all necessary training & tools to improve their core expertise and aid in continued career growth. Effectively manage and overcome scathing challenges. Qualifications: Relevant digital marketing experience of 3.5 Years or more. Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent. Must have worked with or handled BFSI clients/ Accounts.
Expected salary:
Location: Mumbai, Maharashtra
Job date: Sat, 02 Dec 2023 23:05:18 GMT
Apply for the job now!