Senior Product Marketing Manager (US Market)

Job title: Senior Product Marketing Manager (US Market)
Company: Pepper Content
Job description: Pepper Content (www.peppercontent.io) is building a global content marketplace that brings companies and content creators together to scale up content creation processes across 75+ content verticals and 150+ content categories. Over the past 5 years, over 150,000+ freelance content creators have applied to be part of the Pepper network of which we work with the top 5% of talent, and on the other end - we work with over 2500+ customers like Amazon, Adobe, Google, HDFC Bank, Adani, and majority of the startup ecosystem. We are building a global SaaS-enabled marketplace for enterprise customers that helps marketers manage all their activities ranging from content creation to workflow management and content distribution. We are looking to hire a Senior Product Marketing Manager at Pepper. This role will primarily work in the US time zone Roles and Responsibilities: Product Positioning and Messaging: Develop clear and compelling messaging and positioning for our products, with a deep understanding of our technology, customers, and competitive landscape. Go-to-Market Strategy: Lead the planning, development, and execution of go-to-market strategies for new products and features. Collaborate with cross-functional teams to deliver innovative marketing campaigns. Market Intelligence: Be the expert on our buyers, how they buy, and their buying criteria; be the expert on our competition and how to crush them. Content Creation: Create and execute a compelling content strategy that educates the market and advances thought leadership -- including case studies, whitepapers, blog posts, and more. Sales Enablement: Equip the sales team with the necessary tools, training, and materials to sell effectively against our competition. Product Launches: Plan and manage cross-functional efforts for seamless product launches. Performance Metrics: Define, monitor, and analyze metrics for launched products to ensure strategic goals are met, using these data to influence future strategy. Stakeholder Communication: Communicate effectively and manage stakeholders across the organization, including C-level executives. Professional Experience and Education Qualifications: Bachelor's degree in Marketing, Business, or a related field; MBA preferred. 7+ years of experience in product marketing within the technology or services industries. Proven track record of planning and rolling out successful product marketing campaigns. Demonstrated success in a fast-paced, dynamic startup environment is preferred. Skills Required to be Successful: Strategic Thinking: Ability to think strategically, driving ideas from concept to execution. Must excel at problem-solving and have a strong decision-making capability. Communication Skills: Excellent written and verbal communication skills, with an ability to create compelling narratives for internal and external audiences. Analytical Abilities: Strong analytical skills, with a proven ability to interpret data and qualitative research and turn them into actionable strategies. Teamwork and Collaboration: Experience working with cross-functional teams, and building strong relationships across the organization. Project Management: Strong organizational and project management skills, with a proven ability to manage multiple projects and tight deadlines. Customer Focus: Deep customer empathy and ability to identify and prioritize customer needs. Leadership: Demonstrated ability to lead, inspire, and influence team members and stakeholders at all levels of an organization.
Expected salary:
Location: Mumbai, Maharashtra
Job date: Thu, 30 Nov 2023 23:29:37 GMT
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