Senior Marketing Specialist

Job title: Senior Marketing Specialist
Company: Qtech Software
Job description: Position: Sr Marketing Executive Experience: 3+ Years Location: Mumbai (Goregaon) Notice: Immediate Position Overview : As a Senior Executive Marketing, you will be responsible for developing and implementing effective marketing strategies to promote the company's software products and services. You will play a key role in driving brand awareness, generating leads, and contributing to the overall growth and success of the company. This position requires a combination of strategic thinking, creativity, analytical skills, and strong communication abilities. Key Responsibilities : Develop and execute comprehensive marketing plans and strategies to meet the company's goals and objectives. Conduct market research and analysis to identify customer needs, market trends, and competitive landscape to refine marketing strategies. Define target audience segments and develop customer personas to tailor marketing efforts and messages accordingly. Collaborate with cross-functional teams, including sales, product management, and development, to align marketing initiatives with business objectives. Create compelling and persuasive marketing collateral, including website content, product brochures, presentations, case studies, white papers, and blog articles. Manage and optimize digital marketing channels, such as email marketing, social media, search engine optimization (SEO), and pay-per-click (PPC) advertising, to drive traffic, engagement, and conversions. Monitor and analyze marketing campaign performance, generate reports, and provide insights and recommendations for continuous improvement. Plan and execute promotional activities, including events, webinars, conferences, and trade shows, to generate leads and enhance brand visibility. Build and maintain strong relationships with industry influencers, partners, and customers to leverage their networks and enhance brand reputation. Stay up to date with industry trends, emerging technologies, and best practices in software marketing to propose innovative ideas and approaches. Qualifications and Skills: Bachelor's degree in marketing, Business Administration, or a related field. A master's degree is a plus. Proven experience in marketing roles, preferably in the software or technology industry. Strong knowledge of software marketing concepts, strategies, and tactics. Excellent written and verbal communication skills, with the ability to create compelling marketing content. Demonstrated experience in developing and executing successful marketing campaigns across various channels. Proficiency in digital marketing tools and platforms, such as CRM systems, email marketing software, social media management tools, and analytics platforms. Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions. Creative thinking and problem-solving skills to develop innovative marketing initiatives. Strong project management and organizational skills to manage multiple projects simultaneously and meet deadlines. Team player with the ability to collaborate effectively with cross-functional teams and external partners
Expected salary:
Location: Mumbai, Maharashtra
Job date: Fri, 01 Dec 2023 23:46:15 GMT
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