Senior Marketing Manager

Job title: Senior Marketing Manager
Company: Sun Pharmaceutical Industries
Job description: We are seeking a highly motivated and experienced individual to join our team as a Marketing Manager. He/she will be responsible for developing and executing strategic marketing plans for assigned brands and countries within the company. The role requires a deep understanding of consumer/stakeholder insights, strong campaign management skills, and the ability to collaborate with cross-functional teams and external agencies. The ideal candidate should have a proven track record in pharmaceutical marketing, excellent communication skills, and a growth mindset.
Responsibilities

• Develop and execute strategic marketing plans for assigned brands and countries, aligning with the overall business objectives
• Conduct market research, including market visits and consumer/stakeholder insights analysis, to identify growth opportunities and market trends
• Translate consumer/stakeholder insights into effective marketing campaigns and initiatives
• Design and roll out brand communication campaigns in coordination with country-based brand teams, ensuring consistency and alignment with brand guidelines
• Collaborate with internal teams and external agencies to develop and implement impactful marketing campaigns across various channels (including digital, print, and events)
• Monitor and measure campaign performance, making data-driven adjustments to optimize results
• Liaise with country-based teams and external agencies to develop and implement strong trade activation programs that drive brand visibility and sales
• Collaborate with sales teams to align trade activation activities with sales strategies and goals
• Monitor the effectiveness of trade activation programs and provide recommendations for continuous improvement
• Ensure consumer outreach through digital activations, leveraging digital marketing channels and platforms
• Implement performance marketing strategies to measure the return on investment (ROI) of marketing activities and campaigns
• Analyze marketing performance data and generate insights to optimize future marketing initiatives
• Serve as the custodian of brand innovation, identifying opportunities and generating a future wish-list of innovative ideas
• Collaborate with business development teams to build business cases for future products and initiatives
• Stay updated on industry trends, competitor activities, and market dynamics to inform strategic decision-makin
• Build and maintain strong relationships with multiple stakeholders, including internal teams, external agencies, key opinion leaders (KOLs), and other relevant stakeholders
• Collaborate cross-functionally with teams such as Sales, Medical Affairs, and Regulatory to ensure effective progress and alignment with overall business objectives
• Skill Requirements:
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing plans
• Experience in developing and executing marketing campaigns across various channels, including digital platforms
• Knowledge of performance marketing and ability to measure and analyze marketing ROI
• Excellent communication and presentation skills, with the ability to influence and collaborate with internal and external stakeholders
• Strong project management skills, with the ability to manage multiple projects and meet deadlines
• Familiarity with pharmaceutical marketing regulations and compliance guidelines
• Proficiency in using marketing tools and software
• Ability to adapt to a fast-paced and dynamic environment
• Strong leadership abilities and a collaborative mindset
• Ready for international travel for 7-10 days at a stretch
• BPharma/M Pharma, MBA in Marketing
• 10-12 years of experience in marketing roles within the pharmaceutical industry.

Expected salary:
Location: Mumbai, Maharashtra
Job date: Sun, 03 Dec 2023 06:13:43 GMT
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