Senior Marketing Data Analyst

Job title: Senior Marketing Data Analyst
Company: University of the People
Job description: Vandey provides outsourced instructional services to institutions of higher education and is seeking a candidate to work for Vandey to serve in a full-time role as a Senior Marketing Data Analyst with the University of the People. University of the People (UoPeople) is the first non-profit, tuition-free, American, accredited, 100% online university. Today, UoPeople has over 126,000 students enrolled from more than 200 countries and territories, including 16,500 students who are refugees. We believe that higher education is a basic human right and that it can transform not only the lives of students, but also their families' lives, their communities, their nations, and, by extension, the world! UoPeople isn't a traditional university, and we welcome team members who bring creativity and innovation to their roles. We're a fast-paced, matrixed organization with remote teams all over the globe. If you're a self-starter who wants to succeed alongside a passionate team, we'd love to hear from you! As a Senior Marketing Data Analyst at the University of the People, you will have a significant opportunity to impact and drive the organization to new heights. You will influence decision making processes throughout the user journey, be a partner to different teams within the marketing department, and drive strategic business decisions that shape the direction of the marketing strategy. Key Responsibilities: Act as the primary data authority for each initiative you engage in, ensuring data accuracy and relevancy. Master the marketing data infrastructure, serving as the primary troubleshooter for data queries from critical business partners. Create and improve new and existing business processes, data pipelines, and workflows Develop dashboards and visualizations to track funnel, campaign, and product performance Track and monitor high-level KPIs. Serve as a primary authority for setting and monitoring all KPIs for the Marketing Operations department. Analyze, process, and present different parts of the customer journey flows. Brainstorm and execute A/B testing ideas, furthering our understanding of user behaviors and market trends Utilize advanced statistical methodologies to conduct in-depth analyses and tests. Be a key collaborator with diverse marketing teams, including marketing automation, product, paid marketing, social media, content, lifecycle, processing, and more Deliver persuasive presentations to stakeholders, translating data into actionable insights and strategy Act as the primary data authority for each initiative you engage in, ensuring data accuracy and relevancy Lead and develop a small and growing team of marketing data analysts Qualifications and Skills: At least 5+ years of experience in marketing data analytics field 5+ years of experience and expert level of SQL and data visualization skills - Tableau, Power BI, Looker, etc Experience working with data warehouses (BigQuery, Azure, etc) Proven track record collaborating with cross-functional teams to leverage data-driven insights to improve performance Independent, dedicated, and action-oriented Ability to excel in a rapidly changing environment Excellent English Advantages : Experience building ETL processes Experience with Google data products - GA4, GBQ, etc
Expected salary:
Location: India
Job date: Thu, 30 Nov 2023 23:10:04 GMT
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