Senior Associate, Email Marketing & SEO

Job title: Senior Associate, Email Marketing & SEO
Company: WeWork
Job description: About us WeWork is a global platform for creators, providing hundreds of thousands of members around the world with space, community and services that enable them to do what they love and create their life's work. WeWork India, is run by the Indian real estate conglomerate, Embassy Group and commenced operations in 2017. Currently, it has over 62,000 members and 43 locations and six cities in India - Bengaluru, Mumbai, Gurugram, Noida, Hyderabad, and Pune. Its portfolio comprises small and medium enterprises, start-ups, large businesses, freelancers, etc. Our mission is empowering tomorrow's world of work. Flexibility is paramount in today's workforce and the WeWork India team is laser-focused on fuelling growth opportunities and fortifying its position as the leading flexible workspace brand with customisable and innovative solutions for all businesses. In October, WeWork India made its first investment in Bengaluru-based conferencing and collaboration platform, Zoapi. Founded in 2019, Zoapi is a unified conferencing and collaboration solution provider for enterprise companies, coworking spaces, and education centres. WeWork India's latest brand campaign, showcases the breadth of products at WeWork India which makes it the ideal end-to-end workspace solutions provider in a hybrid and flexible world. WeWork's products include digital offerings like On-demand, All Access, Managed Office by WeWork, and its space as a service portfolio consisting of private offices, custom build offices, and conference rooms, among others. WeWork India is the country's leading flexible workspace provider that offers a personalised experience to different types of professionals with varied needs through its innovative and customised offerings. WeWork India is home to a community of diverse set of people - from innovators to visionaries to dreamers and go-getters, making it a space where people meet and inspire each other to achieve greater heights of success.You can learn more about our team and organisation. Read more about our code to understand how we do things. About the Role We are looking for a Senior Associate, Marketing for Email marketing & SEO to support our rapidly growing product marketing team. As the Email Marketing Associate, you will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns. This includes managing email databases, crafting engaging newsletters, and leveraging web technologies to drive sales growth. For SEO, this role includes onsite and offsite optimization and keyword expansion research. You'll also oversee paid search campaigns to ensure their success. Roles and Responsibilities: Identify the target audience and strategically grow the email list. Create and execute impactful direct email marketing campaigns. Ensure clarity, grammar, and spelling in all email communications. Guarantee mobile responsiveness of email templates. Write newsletters with comprehensive company updates. Upgrade email templates with graphics, personalization, and advanced features. Maintain prompt and accurate client communication via email to minimize unsubscribes. Develop and manage email databases for lead generation. Analyze campaign performance and suggest improvements. Report on sales revenue generated through email marketing efforts. Ensure emails adhere to industry policies and best practices. Develop and execute successful SEO strategies, manage agencies, conduct keyword research, review technical issues, and optimize website content, landing pages, and paid search copy. Education and Desired Qualifications: BSc degree in Marketing or relevant field 3+ years of work experience in email marketing is required Proven work experience in Email Marketing & SEO Hands-on experience with HTML and content management systems Proficiency in marketing automation technology Knowledge of SEO/SEM and Google Analytics Familiarity with analytical and database tools Excellent written communication and copywriting skills Strong project management skills An ability to work under tight deadlines Equal Opportunity Employer WeWork India is an Equal Opportunity and Affirmative Action Employer. We celebrate diversity and are committed to creating an inclusive environment for our employees and members. Employment decisions are made without regard to race, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or other characteristics protected by law. We expect all employees to embody our values and all aspects of employment including the decisions to hire and promote, are based on merit, competence, performance and business needs. Our total rewards philosophy is aimed at providing compensation that is competitive, and performance-linked and helps us attract and retain the talent we need to drive our business forward and serve our members. As part of WeWork India, our commitment to you is that you'll be surrounded by career opportunities in a culture that fosters collaboration, flexibility and inclusion.
Expected salary:
Location: Bangalore, Karnataka
Job date: Sat, 02 Dec 2023 23:19:15 GMT
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