
Retention Marketing Specialist
Job title: Retention Marketing Specialist
Company: Planview
Job description: Company Overview Planview is a global leader in portfolio and work management solutions that help companies transform strategy to delivery in today's fast-paced, highly disruptive markets. Our solutions enable organizations to navigate this journey and accelerate on-strategy delivery at the enterprise scale. Planview's full spectrum of Portfolio Management and Work Management solutions create an organizational focus on the strategic outcomes that matter and empower teams to deliver their best work, no matter how they work. We provide the industry's most comprehensive solutions designed to connect strategy to delivery including strategic planning, portfolio and resource management, work management, lean and agile delivery, innovation management, enterprise architecture, and collaborative work and project management. The Opportunity Planview is looking for a Customer Retention Marketing Specialist to join our growing team in Bangalore, India. The role is part of our international Retention Marketing team with employees in the US, India, and Sweden. The Retention Marketing Specialist is responsible for building and analyzing customer retention campaigns and programs that help increase customer engagement and improve usage and adoption of our products and capabilities. Responsibilities With guidance from and close collaboration with Customer Retention Marketing managers, build programs and campaigns to drive increased product usage, customer engagement and retention rates. The primary focus is on email and webinars (for instance related to product updates/releases). Still, this role may also support the Customer Retention Marketing managers with in-app programs (using Pendo) and Social (using LinkedIn campaign manager). Main responsibilities, all based on templatized processes: Set up email programs in Marketo. Set up webinar programs in Zoom and Marketo Set up appropriate tracking in Salesforce. Analyze the performance of programs A/B testing Write email copy and landing page copy. Collaborate cross-functionally with primarily other marketing teams, but also Customer Success and Product Management Qualifications Bachelor's Degree 2-4 years B2B SaaS demand gen and/or customer marketing experience with a focus on email (3-5 years) Marketing automation experience (Marketo strongly preferred) CRM experience (Salesforce preferred) Excellent collaboration and communication skills (verbal and written). We need a great team player who can work seamlessly in an international team and communicates clearly and frequently with stakeholders. Thorough with great attention to detail Good analytical skills and ability to translate data-driven insights into recommendations on how to improve programs, presented in a concise and comprehensive manner. Experience running multiple projects simultaneously. Ability to take direction from more senior colleagues, while at the same time not being afraid to speak up; ask questions if guidance is not clear enough, ask for help when needed, present new ideas and suggest improvement of current processes. Ability to work effectively under pressure in a fast-paced environment. Ability to quickly understand Planview's solutions, value propositions, and key messages. Benefits At Planview We offer highly competitive benefits packages for every lifestyle. No one likes working in a box, right That's why we've built some fun, open work environments with optional standing desks, game rooms, unlimited snacks, soft drinks, and gourmet coffee machines. Oh, and a tasty cereal bar and fresh fruit to get your day going! We believe in regular fun office events and monthly happy hours! We offer weekly onsite yoga classes, chiropractor visits and car wash services. We're in a brand new office building with garage parking and shaded courtyards with outdoor gas grills and seating, just in case you want to grab some sun during lunch. We host daily food trucks! And because we believe in community involvement, we're also active participants of a variety of causes, including a Planview MS150 riding team, Heartwalk, Central Texas Food Bank, Salvation Army Angel Tree and more! Planview is an Equal Opportunity/Affirmative Action Employer
Expected salary:
Location: Bangalore, Karnataka
Job date: Fri, 01 Dec 2023 23:39:58 GMT
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