Performance Marketing - Associate / Sr. Associate - User Growth
Job title: Performance Marketing - Associate / Sr. Associate - User Growth
Company: Paytm
Job description: Paytm is India's leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Net banking, Paytm FASTag and Paytm Postpaid - Buy Now, Pay Later. To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks' financial instruments. To further enhance merchants' business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners.
About Team:
Growth marketing team at Paytm performs these critical functions for our platform:
1. Traffic allocation to various growth use cases like payments, commerce, financial services according to user current interest and also propensity to adopt new use cases
2. Enhancing growth as a product platform with real time targeting, building a 360-degree customer profile and enhancing reach through most suitable channels
3. Evangelization of growth amongst various businesses of Paytm and ensuring best practices trickle down to all businesses.
Expectations/ Requirements:
As an Associate/Sr. Associate in Performance Marketing with 0-2 years of experience, your responsibilities include:
1. Monitoring and reporting on channels like Meta, Google, and other affiliate partners.
2. Becoming proficient in execution after 2-3 months of training.
3. Conducting market research on the latest trends in the payment space and digital marketing.
4. Researching competition ads, communication, offers, and preparing actionable summaries.
5. Collaborating with internal and cross-functional teams to prioritize and complete tasks.
6. Learning and utilizing analytics tools to identify anomalies and trends.
7. Managing operations, including but not limited to vendor invoice management, onboarding, agreements, and payments.
8. Conducting timely meetings with vendors to discuss performance and actionable strategies for optimization.
9. Sharing error-free validation reports with vendors.
Skills that will help you succeed in this role:
1. Working knowledge of marketing platforms like Meta/Google Ads and affiliates.
2. Experience working on Microsoft Excel, Spreadsheets and Powerpoint.
3. Good understanding of Web & App analytics tools like Google Analytics, Omniture, AppsFlyer, Branch, etc.
4. Should be able to analyse and make required decisions on the campaigns to enhance effectiveness
5. Excellent communication & interpersonal skills 6. Stay up-to-date with the latest trends and best practices in online marketing and measurement.
Education:
Bachelor's degree in engineering discipline or equivalent practical experience.
Why join us:
1. A collaborative output driven program that brings cohesiveness across businesses through technology
2. Improve the average revenue per use by increasing the cross-sell opportunities
3. A solid 360 feedback from your peer teams on your support of their goals
4. Respect, that is earned, not demanded from your peers and manager
Compensation:
If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India's largest digital lending story is brewing here. It's your opportunity to be a part of the story!
Expected salary:
Location: Noida, Uttar Pradesh
Job date: Fri, 01 Dec 2023 04:03:48 GMT
Apply for the job now!