National Head - Marketing Communications - BFS (10-15 yrs)

Job title: National Head - Marketing Communications - BFS (10-15 yrs)
Company: Hireex Consultants
Job description: National Lead - Marketing Communication

Department - Marketing

Sub Department - Group Corporate Communication

Sub Sub Department - Corporate Communication

Reports To - Group Corporate Communications Head

JOB PURPOSE :

- (Summarize in one statement why the job exists; and how it contributes to the overall objective of the company)

- We are looking for an experienced Marketing Communications person who will lead all initiatives related to branding, events and marketing collaterals. The person will play a key role in planning and implementation of all key projects related to design, events, branding, and projects related to brand's exposure to external and internal audiences.

- The National Lead for marketing communications will also be responsible for stakeholder management vis-a-vis such initiatives. environment. The ideal candidate will work closely with the Media Relations team and the Research & Content Head to consistent messaging.

ORGANISATIONAL CHART:

(First level reporting chart for the job. Sample chart below) Comments: Numerical figure represents the total number of incumbents in the role

PRINCIPAL ACCOUNTABILITIES:

(Accountabilities associated with the job)

- Responsible for design, implementation & delivery of marketing strategy for internal & external communications

- Reviewing and reporting on all areas of the marketing strategy

- Managing creative agencies and retainer partners

- Guide the day-to-day activities of the marketing team

- Collaborating with senior team members across group companies to uncover insights and create innovative marketing and branding opportunities

- Sourcing talent to ensure the curation and retention of specialist skill sets in the team.

- Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company's values and championing the leadership behaviour framework.

- Efficiently managing annual marketing budgets.

MAJOR CHALLENGES :

- (Challenges faced on an on-going basis in carrying out the job)

- Ensuring quality of design and content

- Adherence to brand guidelines

- Faster turnaround without compromising on quality and execution

- Coordinate with multiple stakeholders, internally and externally for large-scale campaign projects

DECISIONS (Key decisions taken by job holder at his/her end)

- Content quality

INTERACTIONS:

(Key working relationships a job holder needs to have INSIDE and OUTSIDE the company to accomplish the job)

Internal Clients:

- Roles you need to interact with inside the organization to enable success in your day to day work

- Media Relations team

- Research & Content team

- Stakeholders across BFS group of companies

- External Clients

- Roles you need to interact with outside the organization to enable success in your day to day work

- Vendors / Agency Partners for specific projects

- Freelancers

DIMENSIONS:

(Key numerical data which will reflect the scope and scale of activities concerning this job)

Financial Dimensions:

(These should be quantifiable numerical amounts)

NA (For quarterly financial, annual reporting budget and designing budget for the results and corporate communication deliveries)

Other Dimensions:

(Significant volume dimensions associated with the job)

SKILLS AND KNOWLEDGE :

(Minimum acceptable proficiency for this job which best indicates the education and/or experience requirements of this job and not the incumbent)

- Graduation/PG with 10-15 years of experience

- Exceptional skills and experience in marketing strategy and developing collaterals

- Understanding of brands, tonality and audience

- Ability to lead and develop a team

- Excellent multitasking ability
Expected salary:
Location: Pune, Maharashtra
Job date: Thu, 30 Nov 2023 23:27:00 GMT
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