Medigrad - Pay Per Click Specialist (3-5 yrs) Delhi NCR/Delhi (Online/Digital Marketing)

Job title: Medigrad - Pay Per Click Specialist (3-5 yrs) Delhi NCR/Delhi (Online/Digital Marketing)
Company: Medigrad
Job description: About the Opportunity :- Medigrad is seeking an experienced PPC Specialist to join our Digital Marketing team. Qualified applicants will have minimum 3 years of experience into PAID Advertising as well as a broad understanding of digital marketing principles.CTC Offered : 3.5 - 4.75 LPAResponsibilities :- Manage day-to-day operations of Google AdWords, Meta Ads Manager and other leading Ads platforms.- Measure and analyse campaign performance to support continuous optimization efforts to generate leads- Tactical campaign development including keyword discovery, bid strategy execution and budget management.- Develop forward-thinking, data-driven account analysis and clear recommendations that align with team goals.- Own cost-per-lead and cost-per-sale optimization focusing on conversion metrics to drive increased campaign ROI.- Determine and execute testing methodologies, reporting requirements, and modelling requirements, to ensure full impact and efficiency of channel efforts.- Daily and weekly reporting and communication regarding campaign development, timelines, analysis, and results.- Develop quarterly and annual strategies designed to maximize leadsSpecific Skills :- Degree in Marketing, Communications, or any related field- 3+ years' experience with PPC and social media marketing- Familiarity with WordPress- Expertise in A/B and multivariate testing- Advanced Knowledge of the Google Ads, Microsoft Advertising, Facebook, LinkedIn advertising platforms- Proven experience with paid ad campaigns and promotions on social media- Strong creative aptitude, including a keen eye for design and copywriting- Problem-solving mindset with high attention to detailAbout Medigrad :- Medigrad is a healthcare-focused online learning platform, offering blended programs for MBBS doctors in multiple fields, primarily for skill enhancement and to upgrade knowledge into a particular domain. (ref:updazz.com)
Expected salary:
Location: Delhi
Job date: Fri, 01 Dec 2023 01:05:52 GMT
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