Marketing/Communications - Field Marketing

Job title: Marketing/Communications - Field Marketing
Company: HighPoints Technologies
Job description: Job Description: ob title: Field Marketing Specialist Job Description Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting. Proven track record executing multi-faceted event programs. Excellent interpersonal skills. Understands principles of Sales business/revenue/pipeline management. And most importantly a Customer First Mindset. Qualifications The Field Marketing Executive role works with campaign managers, sales teams, and operations teams to optimize key areas of Demand Generation. The candidate should have a proven track record of 7 years as an Outstanding performer in an IT/ITES organization handling Field, product and or Digital Brand Marketing. He/she should be capable of rapid learning, ability to stretch and take on complex assignments of significantly larger scope and Exhibit passion, energy and ambition. Demonstrate self confidence influencing key stakeholders to get the job done Preferred Qualifications Comprehensive understanding of Modern Marketing technologies and methodologies including: Marketing Automation (preferably Eloqua). CRM systems (preferably Oracle CRM). Lead flow automation architecture concepts such as Lead Scoring, triggered campaigns, predictive scoring, propensity modeling. Microsite & landing page design concepts and technologies. Audience segmentation analysis and tools. Excellent written and oral communication and presentation skills. Ability to operate independently with minimal supervision. Travel Component: Depending on LOB & defined market Position Location: Prefer candidates based in Delhi or Gurgaon Role is based in India and requires close coordination with virtual team. Will be a key member of the JAPAC Marketing team, and work closely with HQ Marketing team for Large Projects/Campaigns in India. Shift Timings- 9am-6pm Work Location- Delhi/ gurgaon Work Mode- WFH/WFO - work from office
Expected salary:
Location: Gurgaon, Haryana
Job date: Sat, 02 Dec 2023 23:40:48 GMT
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