Marketing Specialist

Job title: Marketing Specialist
Company: VFPL CAPITAL
Job description: Job Title: Marketing Manager Industry: Financial Services Job Overview: As a Marketing Manager, you will be responsible for developing, implementing, and executing strategic marketing plans for the company. You will collaborate with cross-functional teams to drive brand awareness, lead generation, and customer engagement. The role involves overseeing various marketing activities, from market research and campaign development to performance analysis. Key Responsibilities: Strategic Planning: Develop and implement comprehensive marketing strategies aligned with company objectives. Conduct market research to identify trends, competitors, and opportunities. Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, events, whatsApp etc.). Collaborate with creative teams for the development of marketing materials. Brand Management: Maintain and enhance brand consistency across all marketing channels. Develop and enforce brand guidelines. Team Leadership: Lead, mentor, and manage. Coordinate with other departments to align marketing efforts with overall company goals. Budget Management: Develop and manage marketing budgets. Ensure cost-effectiveness and efficiency in marketing expenditures. Digital Marketing: Oversee the company's online presence, including website, social media, and other digital platforms. Utilize data analytics to measure and optimize online marketing performance. Analytics and Reporting: Monitor and analyze the performance of marketing campaigns. Provide regular reports and insights to senior management. Public Relations: Develop and maintain relationships with media outlets. Manage public relations efforts to enhance the company's image and visibility. Qualifications: Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus. Proven experience in marketing, with a focus on strategic planning and campaign management. Strong leadership and team management skills. Excellent communication and interpersonal skills. Analytical mindset with the ability to interpret and use data to drive decisions. Familiarity with digital marketing tools and platforms. Knowledge of the industry trends and emerging technologies. Creativity and ability to think outside the box.
Expected salary:
Location: Delhi
Job date: Fri, 01 Dec 2023 23:06:38 GMT
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