Marketing Specialist

Job title: Marketing Specialist
Company: DigiGro
Job description: Role Description This is a full-time on-site role for a Marketing Specialist. The Marketing Specialist will be responsible for conducting market research, developing and executing marketing strategies, providing exceptional customer service, and generating sales for the company. The Marketing Specialist will also be responsible for creating and implementing marketing plans and working collaboratively with other members of the team to ensure the success of the company's digital marketing campaigns. College Liaison: Serve as the primary point of contact between our company and the College. Establish and maintain positive relationships with key stakeholders, including college administrators and department heads. Approvals and Coordination: Obtain necessary approvals for SEO and SMM services from college authorities. Coordinate closely with college representatives to ensure seamless integration of our services within the college ecosystem. Social Media Engagement: Implement strategies for social media marketing (SMM). Cover and promote college events on various social media platforms. Collaborate with college staff to identify and create engaging content for social media. Ads and Lead Generation: Interact with Admissions Counsellors to understand their needs and gather feedback on advertising campaigns. Work closely with the admissions team to generate leads through targeted advertising. Prepare comprehensive reports on ad campaign performance and provide insights for optimization. Communication and Reporting: Effectively communicate the value of our services to college stakeholders. Prepare regular reports on marketing activities and outcomes. Provide feedback to the company based on interactions and observations. Qualifications: Bachelor's degree in Marketing, Business, or a related field. Proven experience in marketing, particularly in the education sector. Strong communication and interpersonal skills. Familiarity with SEO, SMM, and advertising principles. Ability to work independently and collaboratively. Key Skills: Relationship building Communication and negotiation Social media management Data analysis and reporting
Expected salary:
Location: Bangalore, Karnataka
Job date: Sat, 02 Dec 2023 23:53:21 GMT
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