Marketing Manager - Optimum Nutrition

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Job title: Marketing Manager - Optimum Nutrition
Company: Glanbia
Job description: Marketing Manager - Optimum Nutrition
Glanbia Performance Nutrition

Join this dynamic team focused on delivering better nutrition for every step of life's journey!

The Opportunity

This role will work closely with the Head of Marketing, India to develop key initiatives and drive goals dealing with media planning, promotional management, advertising and content development, branding, working with agencies to manage events and influencers and leading the P&L of one of the largest sports nutrition brands in the world. The incumbent will be working closely with Glanbia's regional and global marketing team to launch new mixes in India. He/She will be responsible for the coordination of marketing programs planned for the Glanbia Performance Nutrition brand - Optimum Nutrition (ON) in India, ensuring smooth and successful execution.

Responsibilities:

  • Creative brief development and working with BTL, PR, event management agencies to ensure timely execution of projects
  • Lead the development of advertising material across multiple media platforms in line with brand objectives
  • Owns the brand P&L - Gross Sales, Contribution Margin, Marketing Spends, EBITDA
  • Competitor and customer insights analysis; analysis of sales forecasts and relevant financials and reporting on product sales
  • Lead in planning and managing the sponsored teams and athletes, e.g., handling athlete monthly product allocations, printing athlete gears, coordinating athlete duties in events, sampling & demonstrations as well as liaising with US team on approvals.
  • Drive the ongoing management of the Optimum Nutrition India website and Social Platforms such as Facebook pages - Work closely with the digital agency to coordinate athlete contributions/interviews/photo & video shoots etc.
  • Develop Digital Strategy including e-commerce and Social Media platforms with clear strategy for future growth.
  • Leverage global teams to develop tailored brand strategies for India across ON.
  • Assisting with product development, pricing and new product launches as well as developing new business opportunities
  • Work with sales and key customers to develop POS solutions and all sampling material requirements
  • Working with agencies to execute demos/sampling activities including occasional weekend and after-hours
  • Partner with regional sales, route to market and e commerce team to devise key customer activations
  • Planning, execution and tracking of new product launches
  • Working with third party providers on gift with purchase procurement, POS and other collateral

Knowledge, Skills and Abilities:

We are looking for a commercially astute, digital savvy, insights-led, brand marketer who is passionate about the sports nutrition industry. Specifically, we are seeking an experienced marketer to develop and deliver 'Best In class' brand strategy anchored into deep consumer insights and executed through strong brand building innovations.

  • Brand awareness - a clear understanding of the 6Ps of the marketing mix
  • Strong track record in brand management, developing creatives, managing networks pertaining to pack or communication changes,
  • Good Project Management skills and ability to influence without authority to deliver goals on time
  • Good with numbers and data driven. Has the ability to analyse market trends, internal sales data and work within budget guidelines
  • Hands on experience in running campaigns on Social Media (Facebook, Instagram, YouTube)
  • Creative appreciation & knowledge of consumer trends
  • Results oriented and shows initiative
  • Good cross functional team building skills, agency handling and networking skills
  • Is able to prioritize between multiple work-streams
  • Is persistent and resilient in the pursuit of objectives, willing to take on new challenges and works to resolve issues
  • Can effectively navigate complexity and ambiguity
  • Strong influencing skills across a culturally diverse group of people and markets
  • Excellent communication, interpersonal skills, analytical and persuasion skills

Education/Experience:

  • MBA from Tier I B-school ( IIMs, FMS, XLRI, SP Jain, JBIMS, MDI, IIFT)
  • Overall 7+ years experience with a minimum of 4 years in brand management in a reputed FMCG /consumer focused industries.
  • Prior experience of having worked on brands and involved in creating an Integrated Brand Communication plan; making concept cards
  • Experience in managing external creative, digital and media agencies
  • 3+ years of experience in new product development / New launch networks that involve manufacturing, packaging development, concept creation, business case planning, launch planning and post launch evaluation.
  • Experience in reading reports from AC Nielsen, IMRB and drawing customer/consumer insights post mining data

Culture:

  • Should be a self-motivator, passionate about working in a startup/ developing brand
  • Willing to work with small teams like a self-driven entrepreneur
  • Should be advocating Glanbia values and lives up to them in every assignment that the person takes up.
  • One who can handle volatility, uncertainty, complexity & ambiguity.

Where and how you will work
The opportunity will be based in Gurgaon with hybrid working arrangements available through our Smart working model which allows you a greater choice in how you work and live, giving you a better work-life balance.

What we would like to offer you!
The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package.

About Glanbia
The Glanbia Group comprises three divisions: Glanbia Performance Nutrition, Glanbia Nutritional's, and Joint Ventures. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 6,000 people, work with global food and beverage companies, and sell our award-winning and market-leading products in 130 countries worldwide.

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

At Glanbia, our culture celebrates individuality, knowing that together we are more.
Expected salary:
Location: Gurgaon, Haryana
Job date: Thu, 30 Nov 2023 23:49:31 GMT
Apply for the job now!

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