Marketing Manager
Job title: Marketing Manager
Company: Sun Pharmaceutical Industries
Job description: Role: Product Manager (PM) / Senior Product Manager (SPM)
Qualification: B. Pharma + MBA - Marketing OR Pharma. Management
Experience Range: 4 to 10 years
Industry Preference: Pharma
Job Description:
- Development of marketing and promotional plans for products to support the end consumers' need
- Ensuring marketing strategy implementation through sales force connect
- Market intelligence through primary research and customer connect
- Collaboration with internal & external media to ensure the proper execution of strategies
- Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both.
- To work with cross-functional teams like medical affairs, the learning and development team, and R & D team (Research & Development) in the process.
- Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis.
- SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.
- Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or app launch or webinar series, etc.
- Conducting meetings, scientific symposia, CMEs, and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.
- Motivating sales team members by organizing training camps, award ceremonies, and recognition programs.
- Product forecasting, new product pipeline strategy, new product pre-launch and launch strategy and post-launch, new initiatives for product growth strategy.
Expected salary:
Location: Mumbai, Maharashtra
Job date: Thu, 30 Nov 2023 05:47:47 GMT
Apply for the job now!