Marketing Head - Influencer Led Platform (0-10 yrs)

Job title: Marketing Head - Influencer Led Platform (0-10 yrs)
Company: NextGen Techno Ventures pvt ltd
Job description: Job description for the Marketing Head of an Influencer-Led Platform:

Position- : Marketing Head, Influencer-Led Platform

Location- : Mumbai

Overview- :

As the Marketing Head of our influencer-led platform, you will lead and execute comprehensive marketing strategies to elevate our brand presence, drive user acquisition, and strengthen our relationships with influencers. Your role will involve developing and implementing innovative marketing campaigns, leveraging influencer partnerships, and driving growth initiatives to meet and exceed business objectives.

Key Responsibilities- :

1. Strategy Development- : Develop and execute a robust marketing strategy aligned with the platform's goals, focusing on user acquisition, engagement, and retention.

2. Influencer Partnerships- : Identify, onboard, and manage influencer partnerships aligned with our brand, negotiating terms, and fostering long-term collaborations to amplify our reach.

3. Campaign Management- : Conceptualize, plan, and execute multi-channel marketing campaigns (social media, email, content, etc.) that resonate with our target audience and drive engagement.

4. Data-Driven Approach- : Analyze market trends, user insights, and campaign performance metrics to optimize strategies and make data-driven decisions.

5. Brand Building- : Drive brand awareness and equity through creative storytelling, innovative initiatives, and consistent messaging across all channels.

6. Team Leadership- : Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement.

7. Partnership Development- : Collaborate with cross-functional teams including Product, Sales, and Operations to identify partnership opportunities that align with our marketing objectives.

8. Budget Management- : Manage and allocate marketing budgets effectively, ensuring optimal ROI for all marketing initiatives.

Qualifications- :

- Bachelor's/Master's degree in Marketing, Business Administration, or a related field.

- Proven track record (X years) in marketing, preferably within a tech or digital platform environment.

- Experience in influencer marketing, with a strong network of influencer contacts.

- Deep understanding of digital marketing channels, analytics, and performance tracking tools.

- Strong leadership skills with the ability to inspire and motivate a team.

- Excellent communication, negotiation, and presentation abilities.

- Creative thinking coupled with a data-driven mindset.

Benefits- :

- Competitive salary and benefits package.

- Opportunity to work in a dynamic, innovative, and rapidly growing industry.

- Collaborative work environment that encourages creativity and initiative.

- Professional growth and development opportunities.

Application Process- :

Interested candidates should submit a resume, cover letter, and any relevant portfolios or case studies showcasing successful marketing campaigns and influencer collaborations
Expected salary:
Location: Mumbai, Maharashtra
Job date: Sun, 03 Dec 2023 00:07:52 GMT
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