Marketing Director, India & Sub India

Job title: Marketing Director, India & Sub India
Company: Campari
Job description: By continuing to use and navigate this website, you are agreeing to the use of cookies.
Accept Close

Press Tab to Move to Skip to Content Link

Search by Keyword

Search by Location

×

Select how often (in days) to receive an alert:

Create Alert

×

Select how often (in days) to receive an alert:

Apply now

Start

Please wait...

Marketing Director, India & Sub India

Date: Nov 28, 2023

Location:

New Delhi, National Capital Territory, IN

Additional Location:

Function: Marketing

Seniority Level: Director

Employment type: Permanent

Workplace Type: On-site

Company: Campari India Private Ltd

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, including Aperol, Campari, SKYY, Glen Grant, Old Smuggler, Wild Turkey and Bulldog Gin. The Group was founded in 1860 and today is the 6th largest player worldwide in the premium spirits industry. Listed on the Italian Stock Exchange, it has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.

Campari Group has great ambitions in Asia, and Campari India will play an instrumental role in expanding the Group's business in this continent. There is a strong focus on India to deliver APAC Must Win Battle ambition. In India, the company directly manages brand equity development, with a sales team covering key states in India and local distributors for further coverage and commercialization of the product portfolio. Originally with an On Premise focus, as the business expanded and post Covid pandemic, Off Premise is today the largest segment, operating in both Civil Market and CSD channel.

The Marketing Director is a key member of the local management team and leads, motivates and develops a team of Marketing professionals, inspiring both Campari India sales team and the extended team at the distributors' around consumer led Marketing programs. The Marketing Director reports to the Campari Country Manager, India& Sub India and liaises and collaborates with the Asia Marketing & Channel Marketing Director in Singapore as well as the the regional Off Premise and On Premise managers on global and regional innovation and playbook roll out.

Key Responsibilities

The role is responsible for the strategic development of the Campari portfolio in India and requires a combination of strategic thinking and hands-on Commercial attitude to ensure excellent execution of the marketing programs in the field, as the Marketing Director:

Leads the marketing agenda in the India market, via the adaptation and execution of international brand strategies and the definition of more local brand strategies, ensuring full alignment with Regional Team

Actively contributes to the development of Campari India's Must Win Battle Roadmap and strategic plan, annual budget and revised budgeting cycles, by bringing her/his marketing perspective

Leads the development of integrated annual brand plans, in close cooperation with Campari India's commercial Director and with local distributors' marketing organizations, balancing brand equity development and commercial results, staying in close contact with Campari India area managers for execution follow through.

Owns the agreed marketing budget and controls the on-going spending in line with the agreed budget

Reports monthly key achievements or issues against the set KPI.

Is accountable for the design and execution of all above and below the line, brand PR and innovation activities directly managed by Campari India, and ensures full alignment between distributors' marketing / trade marketing plans and Campari India's strategy

Directly liaise and collaborate with the Marketing & Channel Marketing regional team in Singapore for the further strategic development of our brand portfolio including insights and references from the India market

Leads new product development / new product launches in the market, particularly on local jewel such as Old Smuggler and brands with localized production, and develops pricing strategies in cooperation with the Commercial Director and distributors

Ensures continuous monitoring of the competitive landscape and the evolution of new trends

Continuously promotes and supports capabilities development within the marketing organization

Cutting-Edge Digital First Marketing Capability:

Lead the charge in transforming our marketing efforts into a cutting-edge, digital-first approach.

Harness the latest digital technologies, trends, and platforms to drive brand awareness and consumer engagement.

Digital Strategy Development:

Develop and execute digital marketing strategies that align with business objectives.

Stay at the forefront of digital marketing trends, identifying opportunities for innovation and growth.

Experiential Marketing:

Elevate our brand through innovative and memorable experiential marketing campaigns.

Develop and execute strategies that create immersive and impactful brand experiences for our consumers.

Reporting relationship

The role reports to the Country Manager India, who in turn reports to the MD BU South Asia & India. He/she directly leads a team of three brand management professionals (Brown Spirits, Italian Icons, High Energy) 2 Customer Channel marketing professionals and a Marketing Specialist.

Key relationships

Local: Country Manager, Commercial Director, Local Brand Managers, Marketing Assistant, 2 customer channel marketing managers, Area Managers

Regional: Marketing & CCM Director Asia, South Asia & India BU MD, South Asia Marketing Manager

External: Marketing teams at Distributors partners, Agency partners

Experience

The role requires a minimum 15 years of marketing experience in consumer goods or digital native companies in India

Previous commercial/sales exposure is a plus

Solid experience within the India market is a must.

Alcohol beverage industry experience is a strong plus.

Skills

Excellent leadership skills, combined with the ability to drive and deliver change management programs across multiple work streams, within the boundaries of defined strategies and cross functional processes

Robust technical skills across the main marketing specialties, with outstanding execution skills and the ability to lead new product development / launch

Commercial acumen, to be able to challenge and build on commercial plans from Commercial Director and the sales team

Strong communication, influencing and networking skills coupled with advanced relationship management and customer facing ability

Strong conceptual thinking ability with ability to communicate complex issues and information to all levels of the organization across multiple countries and cultures

Other traits and requirements

Ability to travel nationally and internationally on an ad hoc basis

Demonstrated passion for team playing, brand building and delivering results

Orientation to a pragmatic problem-solving approach

Strong Integrity

Education

Degree qualified, major in Business Administration or Marketing a plus

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual's race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency

Apply now

Start

Please wait...

Find similar jobs:

© DAVIDE CAMPARI-Milano N.V. 20099 - Sesto San Giovanni Via Franco Sacchetti 20 - VATIN: IT06672120158 - Registro imprese 06672120158 - Capitale Sociale E. 58.080.000
Expected salary:
Location: New Delhi
Job date: Sat, 02 Dec 2023 08:08:01 GMT
Apply for the job now!