Marketing Analytics Manager

Job title: Marketing Analytics Manager
Company: Hewlett Packard Enterprise
Job description: Marketing Analytics Manager This role has been designated as ''Onsite' with an expectation that you will primarily work from an HPE partner/customer office. Who We Are: Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world.Our culture thrives onfinding new and better ways to accelerate what's next.We know diverse backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs.We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you.Open up opportunities with HPE. Job Description: Our HPE marketing teams are focused on making our brand easy to understand and easy to buy. We're devising data driven brand strategy, from architecture and naming, to why we exist, what we do, who we are and how we look, feel and sound. As a team, we are retaining and attracting new customers by accelerating our business strategy by making our brand stronger, more relevant, differentiated, and authentic. Join us redefine what's next for you. Responsible for driving marketing excellence and performance management efforts to provide operational processes, marketing policies, measurement, analytical model and actionable plan to maximize the return on marketing investment. May also provide database analytics and operational expertise to drive fact-based strategic and tactical planning, manage and execute marketing programs. Typical responsibilities include, identifying business requirements, developing business marketing processes, establishing executive dashboards, scorecard, other measurement tools, and developing infrastructure (such as MRM, CRM, EDW and other data warehouse) as needed to drive close loop marketing. May also develop and deliver marketing training and professional development and execution to maximize overall marketing productivity and effectiveness. Applies advanced subject matter knowledge to solve complex business issues and is regarded as a subject matter expert. Frequently contributes to the development of new ideas and methods. Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Acts as an expert providing direction and guidance to process improvements and establishing policies. Frequently represents the organization to internal stakeholders and project teams. Exercises significant independent judgment to determine best method for accomplishing work and achieving objectives. May provide mentoring and guidance to lower level employees or peers in cross functional project teams. Based on appropriate analysis of marketing information, provide value-added business performance analytics and optimization recommendations that enable continuous improvement across the Marketing organization to drive incremental demand generation or improve marketing productivity. Research and evaluate opportunity to apply common methods and frameworks across analytic projects to allow for reuse of modeling and more efficient solutions to marketing needs. Recommend go-to-market actions based on analytical findings to senior leaders. Work with business marketing teams to develop comprehensive understanding of marketing investment opportunities/trade-offs and translate that understanding into detailed requirements. Manage internal and external resources to ensure that projects are executed accurately, effectively and within budget. Implement marketing process and tools such as MRM, CRM CKM and visual interfaces/dashboards (such as PowerBI or QlikSense) to drive performance management/productivity. Develop analysis / reporting / dashboards for marketing and sales policies with particular focus on specific product line and/or region in compliance with local regulations. BA or BS in Marketing or related field MBA preferred. 10+ years marketing and project management or operational experience. Experience in Marketing database such as MRM or CRM applications. Advanced statistics background for analytical positions required. Expert knowledge of marketing principles, practices, tactics and tools. Should have working knowledge of SQL and R. Should have basic knowledge of Visualization tools such as PowerBi or Qliksense. Should have solid Excel / PowerQuery knowledge. RapidMiner knowledge is a plus. In-depth knowledge of marketing activities and practices and procedures. In-depth knowledge of and/or experience in business and marketing strategies. Knowledge of / experience in IT Indirect/Channel business and related marketing measurement a plus. Excellent written/oral communications and analytical skills. Excellent interpersonal and project management skills ability to work and project manage virtual teams. Excellent negotiating and change management skills. Ability to interface effectively with management team and functional disciplines. Excellent influencing and consensus-building skills. Excellent execution skills. Initiate/drive/execute/report on complex cross-functional and cross- region marketing plan, program and/or campaigns. Lead cross-region data-driven analyses and actionable planning globally or within particular region/countries. Manage Contribute to large scale of cross- function/region marketing investment and programs. Recommend marketing investment to strategic programs to optimize revenue and margin. Lead development of predictive marketing mix model, in partnership Data Scientists. High - Frequent senior management, possible partner and/or customer interface frequent cross-functional/cross- organizational interaction on strategic and tactical issues. Additional Skills: Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management, Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity, Long Term Planning, Managing Ambiguity, Market Analysis + 5 more What We Can Offer You: Health & Wellbeing We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing. Personal & Professional Development We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have - whether you want to become a knowledge expert in your field or apply your skills to another division. Diversity, Inclusion & Belonging We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know diverse backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. Let's Stay Connected: Follow on Instagram to see the latest on people, culture and tech at HPE. #india #marketing Job: Marketing Job Level: Expert HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT and Affirmative Action employer. We are committed to diversity and building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global diverse team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: . Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities. HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories. .
Expected salary:
Location: Bangalore, Karnataka
Job date: Thu, 30 Nov 2023 23:25:37 GMT
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