Manager - Social Media - FinTech (4-8 yrs) Mumbai/Navi Mumbai/Thane (Online/Digital Marketing)

Job title: Manager - Social Media - FinTech (4-8 yrs) Mumbai/Navi Mumbai/Thane (Online/Digital Marketing)
Company: SearchLight HR Services Pvt. Ltd
Job description: - Currently we have an excellent opportunity with a fast growing SEBI registered FinTech in the investment domain. The company is growing exponentially in their journey to become a unicorn by 2023. - The client has 10 Lakh registered customers on their FinTech platform.- Head Office - Lower Parel in Mumbai - 3 additional branch offices in Mumbai. - Branches in Delhi and Bangalore Title : Social Media ManagerLocation : Mumbai- Lower Parel Key responsibilities : Social Media Management : - Monitor and manage social media channels, including scheduling posts, responding to comments, messages, and maintaining an editorial calendar. - Assist creating monthly, quarterly and annual plans ensuring budget vs. actual compliance on spend inputs, leads & outcome metrics. - Hands on experience in Facebook Ads manager, audiences, campaign implementation & reporting. - Ensure implementation of platform wise content strategy. - Ensure all the product/ business post, Topical calendar, is followed every month. Content curation & creation : - Creative bent of mind & content creator/copy, concepts , ideation, communication - Create and curate engaging content for social media platforms, including but not limited to, Facebook, Twitter, Instagram, LinkedIn, YouTube, etc. with agencies, in house design team. - Create campaigns that leverage current events, cultural moments, and other relevant topics to drive engagement & increase brand awareness. Analytics and Reporting : - Analyze and report social media metrics to identify trends, insights, and opportunities for improvement. - Competitor analysis and analytics. ORM Management : - Monitor and manage the brand's online reputation on social. - Respond to customer inquiries and feedback in a timely and professional manner & escalate issues as necessary to the appropriate internal teams. - Develop and implement strategies to address negative reviews and comments, and work to enhance the brand's overall online reputation.Agency management : - Liaise with design and media agencies on the campaign; review execution to ensure adherence to SLAs and monitor quality of execution Presentation : - Strong data visualization to business objective to be presented in an effective & interesting visual format - What are we looking for ? - Should have a degree in marketing, business administration with at least 4 years of work experience in social media marketing - Social Media Agency side experience preferred. - Advanced analytical and numerical skills - Excellent written, oral and electronic communication skills - Ability to balance creativity and analytics. (ref:updazz.com)
Expected salary:
Location: Navi Mumbai, Maharashtra
Job date: Thu, 30 Nov 2023 23:26:08 GMT
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