Manager - Digital Marketing (Performance Marketing)

Job title: Manager - Digital Marketing (Performance Marketing)
Company: Great Learning
Job description: Key Responsibilities Manage and optimize online campaigns to drive Growth in target international markets Strategize and monitor performance marketing as well as organic campaigns to generate leads for our courses. Work with sales teams to drive the end outcomes of generating enrolments into the program Monitor lead quantity and quality metrics to maximize enrolments within the defined budgets Plan and implement engagement activities for lead nurturing (for example - webinars, email-based outreach, cross-sell, etc) Prepare and/or review marketing collaterals for various courses Identify new partners and channels to grow leads at top of the funnel Create daily, weekly, and monthly reporting to drive business goals Provide insights into market conditions, competitor activity, and customer behaviour, etc Qualification: Excellent working knowledge of ad platforms like Google Ads, Display, Youtube, Facebook, ad networks, etc. including how to set up campaigns from scratch or modify existing ones Experience in managing a team of digital marketers Experience in running large and successful lead nurturing campaigns Excellent communication skills both verbal and written. Ability to think analytically and good data-crunching skills, proficient user of Excel as well as marketing automation tools for example WebEngage, HubSpot, Leadsquare, Salesforce, etc. Very strong focus on execution Ability to collaborate with cross-functional teams whether internal or external, and ability to generate results through influence rather than authority At least 5 - 6 years of experience in marketing with a focus on performance marketing
Expected salary:
Location: Gurgaon, Haryana
Job date: Fri, 01 Dec 2023 23:25:52 GMT
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