Lead - Partner Marketing

Job title: Lead - Partner Marketing
Company: Freshworks
Job description: Job Description The Content Lead - Partner Marketing will be a key contributor to our marketing team, responsible for developing and executing content strategies that support our partner relationships. This role involves creating engaging and impactful content that drives awareness, engagement, and growth for both Freshworks and our partners. Key Responsibilities: Develop and execute a comprehensive content marketing strategy tailored specifically for partner marketing Produce high-quality and partner-centric content, including blog posts, whitepapers, eBooks, case studies, webinars, videos, and other assets. Establish strong relationships with partner organizations, collaborate closely with their marketing teams, and identify opportunities for joint content creation and co-marketing initiatives. Implement effective content distribution strategies to maximize the visibility and reach of partner-specific content through various channels, including partner websites, social media, email marketing, and more. Brand Alignment: Ensure that all content created for and with partners aligns with both parties' brand identities and messaging guidelines. Understanding and exposure to Martech tools used for content marketing & communications. Qualifications Bachelor's degree in Marketing, Communications, or a related field. years of experience in content marketing, with a specialization in partner marketing preferred. Strong understanding of SaaS products and services. Excellent writing and editing skills, with a keen eye for detail. Proficiency in SEO and content optimization techniques. Experience with content management systems (CMS) and marketing automation tools. Creative thinking and problem-solving abilities. Strong project management and organizational skills. Exceptional communication and interpersonal skills. Ability to build and maintain strong partner relationships. Additional Information The Manager, Customer Engagement (Community and Insights) plays a key role in strategically directing key forms of customer engagement outside of Sales and Customer Success, with a focus on increasing product awareness and adoption through generating customer-to-customer and Freshworks-to-customer engagement. The role also serves to build a wider community of customers that impacts revenue through greater loyalty and also ensures that the customer voice is harnessed for product and service improvements At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
Expected salary:
Location: Bangalore, Karnataka
Job date: Thu, 30 Nov 2023 23:06:28 GMT
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