Lead Field Marketing
Job title: Lead Field Marketing
Company: Freshworks
Job description: Company Description
About Freshworks
Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies - that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).
Freshworks' cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.
Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.
Job Description
About the Role
We're looking for a hands-on field marketing professional to execute our regional marketing programs and help us meet our pipeline and revenue goals. You will contribute significantly in shaping our regional marketing strategy, own and execute marketing activities and execute account-based marketing programs, direct marketing and events, partnerships, co-marketing efforts, and more. You will work alongside our marketing and sales leadership in creating and executing the regional marketing plans, owning the demand generation goals for the region.
Responsibilities
- Execute integrated marketing campaigns including events, webinars, email programs, direct mail and other channels to meet the regional business pipeline and revenue targets
- Collaborate with the digital marketing team to manage key online marketing (acquisition and awareness) efforts through paid, social, PPC across Account-based marketing platforms, and ensure alignment with global and regional field marketing campaigns
- Apply all strategies and tactics available to deliver leads and pipeline for the sales team
- Work with local media, PR agencies, and industry bodies to improve our brand presence
- Work with database and research agencies to plan the regional execution and segment focus
- Be the internal voice of the customer and inform global teams on the latest trends in the local market
Qualifications
Requirements
- 6-10 years of marketing experience, preferably in a demand generation role at a B2B software/SaaS company
- Strong experience in below the line activities & experience in hosting online and offline events
- Tech-savvy with the ability to simplify complex technical subjects
- Good knowledge of marketing strategy, tactics and best practices
- Strong industry connect & comfort of engaging in the CXO community
- MBA preferred but not mandatory
- Well versed with marketing tools, good presentation and communication skills
- Excellent attention to detail and ability to multi-task projects and deliverables
- Excellent interpersonal and communication skills
- Ability to handle multiple vendor negotiations and relationships
Additional Information
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
Expected salary:
Location: Bangalore, Karnataka
Job date: Fri, 01 Dec 2023 23:53:36 GMT
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