IndiGo Airlines - Head - Marketing - Loyalty Program (10-15 yrs)
Job title: IndiGo Airlines - Head - Marketing - Loyalty Program (10-15 yrs)
Company: IndiGo (InterGlobe Aviation Ltd)
Job description: Job Description (JD): Head - Marketing (Loyalty Program)
Department: Loyalty Program
Location: Gurugram (WFO, All 5 days)
Position Type: Full-Time
Reports To: Head of Loyalty
About IndiGo:
IndiGo is a leading airline dedicated to providing exceptional travel experiences to our customers. As part of our commitment to customer loyalty and satisfaction, we are in the process of designing a cutting-edge Loyalty Program. We are seeking a dynamic and experienced Marketing Head to oversee and drive the success of the Loyalty Program, with a primary focus on building, managing, and scaling the Loyalty Program's growth.
Experience:
- 10 + years of experience in a growth or marketing capacity, with demonstrated experience in performance marketing.
- Experience with memberships, subscriptions and/or Loyalty Programs.
- Experience, with a proven track record of designing and executing plans for tracking, attribution, automation, and optimization.
- Deep experience working with CRM and marketing automation technologies.
- Thrives in fast-paced environments and can adapt quickly to shifting priorities.
Job Summary:
This is a new team being created at IndiGo and as the Head of Marketing you will be responsible to strategize, plan and deliver results through a well-designed marketing program for the Loyalty Program of IndiGo.
This is a unique opportunity to meaningfully contribute to one of IndiGo's top priorities and deliver significant impact.
In this role, you will drive growth of IndiGo's loyalty program offering.
As Head of Marketing, you will develop and execute strategies for the entire customer lifecycle management during their membership with the program through a mix of digital marketing, brand marketing, and PR strategies and initiatives.
You will work closely with business, data, product, customer experience and operations teams to execute various member engagement initiatives.
We are data-driven in everything we do; you will be required to carefully test and measure communications, and drive result driven and effective initiatives through this process.
Key Responsibilities:
1. Member experience: Develop, launch, and manage the end-to-end omni channel member experience & communication by leveraging relevant digital and technology assets.
2. Member lifecycle management:
a. Membership Acquisition: Devise and execute strategies to acquire new Loyalty Program members from across program categories. This includes marketing campaigns, promotions, referral programs, on-ground acquisition events, etc.
b. Activation, Retention & Churn Management Strategies: Develop and implement activation, retention & churn management initiatives aimed at increasing member engagement in the program through personalized and targeted initiatives across channels.
3. Marketing planning: Plan, launch and manage end-to-end marketing strategy & plan to drive Loyalty Program objectives and outcomes through an integrated marketing approach including but not limited to digital marketing, research, brand marketing, PR, etc.
4. Marketing operations: Partner with product, platform, and operations teams to identify and implement business needs to ensure flexibility and scalability in achievement of Loyalty Program's objectives and outcomes.
5. Performance analysis: Analyse and report performance and effectiveness of each initiative and adopt a continual test and learn approach to all marketing initiatives.
6. Agency management: Creative briefs and campaign assets design with agencies to meet brand guidelines.
7. Budget Management: Advise on and allocate marketing budgets, constantly analysing spend and recommending changes as necessary to ensure optimisation.
8. Team Leadership:
a. Team Building: Build and lead a high-performing team, including analysts to execute program strategies and initiatives effectively.
b. Performance Management: Set clear goals and expectations for team members, provide regular feedback, and promote professional development.
Key Performance Indicators (KPIs):
- Membership Growth Rate: Measure the percentage increase in Loyalty Program members over time.
- Revenue from Loyalty Program: Monitor the revenue generated directly from the Loyalty Program members.
- Member Engagement: Assess member participation and engagement through metrics like active members, redemption rate, and frequency of interaction with the program.
- Cost of Marketing: Manage the cost of marketing campaigns with a higher lift in revenue at lower unit costs by better targeting, messaging and effective campaign delivery that drives open rates and conversions harder.
Expected salary:
Location: Gurgaon, Haryana
Job date: Fri, 01 Dec 2023 06:18:18 GMT
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