Head of Marketing

Job title: Head of Marketing
Company: Hyve
Job description: Overview: Are you excited about building a sportswear brand We are seeking an experienced and dynamic individual to join our team as the Head of Marketing. The ideal candidate will be a strategic thinker and innovator with a proven track record in developing and executing successful marketing campaigns. Responsibilities: 1. Strategic Planning: Develop, implement, and oversee comprehensive marketing strategies to drive business growth and achieve organisational goals. Collaborate with the executive team to align marketing initiatives with overall company objectives. 2. Team Leadership: Lead, manage and mentor a high-performing marketing team, fostering collaboration, and ensuring team members are aligned with company goals 3. Product Marketing: Drive the marketing strategy for new product launches, ensuring maximum visibility and excitement. Collaborate with the product development team to understand and highlight unique selling points. 4. Brand Development: Manage and enhance the company's brand positioning and content strategies.. Ensure consistency in brand representation across all channels and communication materials. 5. Campaign Management: Plan, execute, and evaluate multi-channel marketing campaigns to generate leads and drive customer acquisition. Analyze campaign performance data to optimize and improve future initiatives. 6. Digital Marketing: Oversee digital marketing strategies, including SEO, SEM, email marketing, and social media. 7. Influencer Engagement & Collaboration: Work closely with cross-functional teams, including sales, product development, and customer support, to ensure marketing initiatives align with overall business objectives. Identify and cultivate partnerships and collaborations with influencers, athletes, and other brands to amplify the brand's reach and credibility. Qualifications: Creative thinker with a strategic mindset. Proven experience in a marketing role, with a track record of success in developing and implementing marketing strategies. Excellent understanding of digital marketing channels and tools. Analytical mindset with the ability to interpret data and make data-driven decisions.
Expected salary:
Location: Thiruvananthapuram, Kerala
Job date: Fri, 01 Dec 2023 23:27:24 GMT
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