Head of Digital Marketing

Job title: Head of Digital Marketing
Company: Dhanshree Gems
Job description: HEAD OF DIGITAL MARKETING Overview As the Head of Digital Marketing, you will be responsible for leading and managing all digital marketing efforts for our organization. Your primary focus will be on developing and executing effective digital strategies to drive online presence, brand awareness, lead generation, and customer acquisition. You will lead a team of digital marketing professionals and work closely with cross-functional teams to achieve business objectives. Job Type - Full time Compensation - Rs 50,000 to Rs 60,000 Location - In Office (Lajpat Nagar, Delhi) About Us Dhanshree Gems deals in natural gemstones for astrological purposes. They have deep roots in Delhi since 1992. They source gemstones directly from mines of Sri Lanka, Zambia, Burma etc to serve their customers for astrological purposes. At their showroom in Lajpat Nagar, Delhi, they provide gemstones, astrological advice to their customers. Website: www.dhanshreegems.com Address: Block C, 57, Central Market, Lajpat Nagar II, Lajpat Nagar, New Delhi, Delhi 110024 Responsibilities Develop Digital Marketing Strategy: Create and implement comprehensive digital marketing strategies aligned with overall business goals to drive online visibility and growth. Team Leadership: Lead and mentor the digital marketing team, fostering a collaborative and innovative work environment. Provide guidance and support for professional development. Performance Management: Set clear KPIs and targets for the team. Monitor and analyze digital marketing performance, providing regular reports to management with actionable insights. Content Strategy: Oversee content creation and distribution across various digital channels, including website, social media, email marketing, blogs, and more, to engage and attract the target audience. Search Engine Optimization (SEO): Develop and execute effective SEO strategies to improve organic rankings, increase website traffic, and enhance overall online presence. Paid Advertising: Manage digital advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI and reach the right audience segments. Social Media Management: Develop and implement social media strategies to grow brand awareness, engage followers, and maintain a positive online reputation. Email Marketing: Oversee email marketing campaigns, ensuring they are well-targeted, personalized, and optimized for conversion. Data Analysis: Use analytics tools to track performance, identify trends, and make data-driven decisions to enhance marketing efforts. Budget Management: Create and manage the digital marketing budget effectively, optimizing spending across channels for maximum results. Technology and Innovation: Stay updated with the latest digital marketing trends, tools, and technologies, recommending and implementing improvements to stay ahead in the market. Collaboration: Collaborate with cross-functional teams, including Sales, Product, and IT, to align marketing initiatives with overall business strategies. Requirements Proven 6+ experience as a Digital Marketing Head with a track record of successful digital marketing campaigns. Strong leadership and team management skills, with the ability to motivate and inspire a team. In-depth knowledge of various digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, etc. Analytical mindset with expertise in data analysis and reporting tools. Familiarity with marketing automation software and CRM systems. Excellent communication and interpersonal skills to collaborate with diverse teams. Up-to-date with the latest industry trends and best practices in digital marketing Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a plus. Join our dynamic team and lead the way in driving our digital marketing efforts to new heights. Apply now and be part of our success story!
Expected salary:
Location: Delhi
Job date: Sat, 02 Dec 2023 23:10:54 GMT
Apply for the job now!