Head - Marketing - FMCG/Pharma (5-10 yrs)

Job title: Head - Marketing - FMCG/Pharma (5-10 yrs)
Company: The Bridge Associates
Job description: Marketing Head

- Building a salient, relevant & differentiated brand is at the heart of our strategy. Our approach to brand-building is more holistic; one that looks at the entire spectrum of consumer journey - Insight, product development, communication, media deployment & consumer activations. We are also building a digital- first business.

- We looking to hire a Marketing Manager for our new brand of Nicotine Replacement Therapy ( NRT) products. The person will lead all the marketing efforts in this category. This is a critical position that will help build a formidable brand.

Key Responsibilities:

- Communication Development:

- Work with Creative agency to develop insightful & impactful marketing communication.

- Content /Influencer Marketing /Advocacy/ Online Reputation Management

- Digital Media Deployment

- Consumer Research

- On-ground Activations

- Packaging Development

Key Interfaces:

- Sales Leads - Online & offline

- Product Development and R&D team
Expected salary:
Location: Mumbai, Maharashtra
Job date: Sat, 02 Dec 2023 07:30:17 GMT
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