Growth Marketing Manager

Job title: Growth Marketing Manager
Company: Cradlewise
Job description: Growth Marketing Manager About the company: We are parents building for parents. We redesign the baby nursery and make it smart, intuitive, and delightful. Our first product is a smart crib for babies from 0 to 24 months of age. Cradlewise smart crib comes with an integrated baby monitor that senses early signs of wakeup, learns from the baby's sleep patterns, and starts rocking along with music to soothe the baby back to sleep - just like a mom! We are all about sensing, learning, and impacting the outcome for the baby and parents. See how it works - https://youtu.be/9_-Yx4tPqP0 Please view the outreach video link below for more details https://drive.google.com/drive/folders/1A-HHZHFanZSq5TNlnPfXgYzwPk0BpnBWusp=sharing Role Overview: As the Growth Marketing Manager at Cradlewise, you will play a pivotal role in driving revenue through performance marketing strategies, data-driven decision-making, and innovative growth hacking techniques. You will be responsible for overseeing performance marketing channels, creating and optimizing email flows and SMS campaigns, and leveraging data to make informed marketing decisions. Key Responsibilities: Performance Marketing: Plan, execute, and optimize paid advertising campaigns on platforms such as Google Ads and Facebook Ads to drive customer acquisition and revenue growth. Monitor campaign performance, conduct A/B testing, and implement strategies to improve ROI. Lifecycle Marketing - Email Flows and SMS: Develop and execute email marketing campaigns, including segmentation, automation, and personalized content, to engage and retain customers. Manage SMS marketing campaigns, ensuring timely and relevant communication with our customer base. Data Analysis: Utilize tools like GA4 to track and analyze website traffic, user behavior, and conversion metrics to inform marketing strategies and tactics. Generate reports and insights to provide actionable recommendations for optimizing marketing efforts. Growth Hacking: Identify and implement innovative growth hacking techniques to accelerate user acquisition in an efficient way. Shopify Management: Oversee operations on Shopify platform and help the team navigate through doubts/problems. Requirements: Minimum 2 years of experience in utilizing Google Ads, Facebook Ads, and GA4 to drive customer acquisition and revenue growth. Excellent analytical skills in interpreting data and making data-driven marketing decisions. Strong communication skills, both written and verbal, with the ability to convey complex ideas and strategies in a clear and concise manner. Demonstrated growth hacking mentality, with a flair for implementing creative and effective marketing tactics. Preferred Qualifications: Experience working in a D2C or E-commerce company. Familiarity with CRM platforms and email marketing automation tools. Proficiency in Shopify platform management. Quick Facts : INDUSTRY : Baby Tech - The Infant and childcare market is $136B every year. TYPE : Privately held, VC backed FOUNDED : 2019 FUNDING : $8M LEAD INVESTORS : CRV and Footwork Follow us on LinkedIn. Sounds like a good fit for you : Are you excited to work collaboratively with design, product, and engineering Do you thrive in fast-paced, unstructured environments that require you to wear many hats and think on your feet Are you an independent thinker, a fast learner, and you're hungry to be a part of a high-performing team Come join us!
Expected salary:
Location: India
Job date: Fri, 01 Dec 2023 23:51:44 GMT
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