Growth Marketing Head - B2D - EdTech

Job title: Growth Marketing Head - B2D - EdTech
Company: Michael Page
Job description: We're seeking a marketing lead who truly understands our audience, someone who can delve into the minds of IT professionals to discern their wants and needs. Our growth has been built on authenticity and value, and we believe that the right marketing strategy should echo these principles.

The Responsibilities

- Growth Marketing: user acquisition, activation, retention, and revenue generation, etc

- Strategic Leadership: Oversee and direct both B2C (initially) and B2B (later) marketing strategies, focusing on targeting the developer audience.

- SEO and SEM: Develop, execute, and optimize strategies to enhance visibility and engagement.

- Social Media Management: Lead and manage all social media platforms, ensuring consistent and effective messaging.

- Email Marketing: Create and oversee targeted email campaigns to enhance customer engagement.

- Performance Marketing: Utilize analytics to continuously evaluate and improve campaign performance. Website analytics (Mixpanel/Google/Heap, etc) and tech stack, ROI on Ads, etc

- Cross-Department Collaboration: Work closely with Sales and Product teams to ensure a unified brand strategy

To be successful in this role, one must have -

- Experience: Minimum of 10 years in marketing with specific success in targeting developers.

- Expertise: Proven skills in Growth and Performance Marketing.

- Communication: Exceptional verbal and written communication skills.

- Leadership: Prior experience in leading marketing function and P&L, buil/manage and inspire a team of marketing professionals
Expected salary:
Location: India
Job date: Sat, 02 Dec 2023 02:25:34 GMT
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