Growth Marketing

Job title: Growth Marketing
Company: Attentive.ai
Job description: About Us Attentive.ai is a leading provider of landscape and property management software powered by cutting-edge Artificial Intelligence (AI). Our software is designed to optimize workflows and help businesses scale up effortlessly in the outdoor services industry. Our Automeasure software caters to landscaping, snow removal, paving maintenance, and facilities maintenance businesses, while our Accelerate software provides end-to-end solutions for all commercial landscape maintenance and construction jobs through automated workflows. Trusted by top US and Canadian sales teams, we are backed by renowned investors such as Sequoia Surge and InfoEdge Ventures.' Position Description : Attentive is looking for a full-time Performance Marketer to drive performance marketing led customer acquisition for its B2B SaaS platform. We are looking for creative and experienced B2B marketers with past experience in running performance marketing campaigns and who are now looking to work on building the performance marketing playbook for a new and underserved market segment. The candidate will have the unique opportunity to drive disruption for 200k US based businesses with an innovative SaaS offering. Roles amp; Responsibilities : Create a marketing strategy that supports the organization's overarching business goals. Build and reinforce Attentive brand as the market leader in the outdoor services software space. Be the driving force behind all marketing campaigns and own demand generation Skilled in copywriting, particularly creating landing pages, ad copies and more Drive customer acquisition and ROI through continuous optimization, testing, and experimenting with messaging, campaign parameters, and audience targeting. Continuously improve by capturing and analyzing the top, middle, and bottom of the funnel metrics to realize actionable insights and executing them. Researching the best practices across marketing campaigns, and then acting on the information to meet marketing goals. Collaborate and coordinate with internal content and design teams to create beautiful and compelling stories for campaigns. Meet and exceed assigned lead gen targets. Own dashboards to track conversions, marketing spend, CAC and other key metrics. Required Skills amp; Experience: 2+ years of B2B SaaS/Software marketing experience (SaaS Preferred), with experience in performance marketing You must be fluent with data, metrics, measurement, and analytics. Good understanding of experimentation, A/B testing, and incrementality. Experience in owning amp; exceeding performance marketing targets. Experience in marketing to US based companies is a plus. Experience with marketing automation, analytics and marketing management tools e.g. HubSpot is a plus. Ability to think creatively, write clearly and communicate complex ideas in simple terms. Demonstrable ability to create excitement, both internally (within the organization) and externally (audience/customers). Prior experience in copywriting short form content A keen eye for aesthetics and details. You have a growth mindset
Expected salary:
Location: Noida, Uttar Pradesh
Job date: Sat, 02 Dec 2023 23:22:57 GMT
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