Group Shopper Marketing Manager, Indirect Channels

Krishana Email Marketing

Job title: Group Shopper Marketing Manager, Indirect Channels
Company: JNTL Consumer Health (India) Private Limited
Job description: Description

Who We Are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information click here.

What You Will Do

Group Shopper Marketing Manager, Indirect Channels RE based at Mumbai leads the Indirect Channels Shopper Marketing Team.

This role will focus to build shopper-based store execution, competition understanding and selling strategy as well as organizational capability for Indirect Channels Retail Environment (RE)

  • Develop 5P strategies across retail environments (REs), annual and quarterly plans based on Category and Brand Strategies, robust RE, shopper and customer insights.
  • Ensure profitability goals are met by optimizing overall shopper investments
  • Provide input on retailer perspective in commercial process
  • Develop team capability, build shopper-based store execution, competition understanding and selling strategy as well as organizational capability for Self-Care portfolio

Key Responsibilities:

  • Build Go to market roadmap for Indirect Channel RE (Wholesale, Sub D & All REs inside the SubD Market) for next 3 years
  • Deliver India Consumer NTS, GP, TIE targets
  • Shape organization's understanding of Indirect Channels shoppers across All Franchises (Baby, Sanpro, Skin, Oral, Self Care) and strengthen shopper marketing fundamentals on business
  • Define Where-to-Play (Right stores by channel) and How-to-Win choices (Visibility, Assortment, Distribution, Trade terms)
  • Prepare CD brand objectives and plans as per Annual and Quarterly Operating plans. Develop Quarterly Activity and Promotion activity grid across REs
  • Develop RE strategy and 5Ps on RE customer and shopper expertise/insights

1. Identify, prioritize Shopper/RE Insights across REs (to be the expert in the RE)

2. Understand key competitor activity Across RE

  • Stay on top of key competitor activity for Indirect Channel RE across franchises
  • Deliver Indirect Channels RE business sales target
  • Hold together Sales forecast for RE across Franchise. Work with frontline and supply chain on forecasting and BTL plans to minimize forecasting errors and maximize OTIF-D
  • Work with finance to forecast and reconcile gross to net and other trade investments
  • Develop robust RE Business analysis. (e.g. SOM, Distribution) to be the expert on the business by RE
  • Input in the Innovation process for Self-Care and develop Go to Market strategy for New Product Launches
  • Bring Customer/Retailer perspective in commercial process
  • Develop 5P's communication tools to sales Team to execute the plans
  • Responsible for 5P's tracking, for continuously monitoring and work with CDT for corrections when needed

Qualifications

What We Are Looking For

Education:

  • MBA in Sales & Marketing

Experience and Skills:

  • Minimum 4-6 years of work experience in FMCG/Food Industry preferably exposure to Self-Care / OTC / Health Care Products

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Expected salary:
Location: Mumbai, Maharashtra
Job date: Thu, 30 Nov 2023 23:29:39 GMT
Apply for the job now!

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