Gameberry Labs - Lead/Manager - Performance Marketing

Job title: Gameberry Labs - Lead/Manager - Performance Marketing
Company: Gameberry Labs
Job description: Lead Performance Marketing Manager

Responsibilities:
- Create and implement a performance marketing strategy to drive new player acquisition & reinstall for our games.

- Oversee campaign management and develop a robust performance reporting framework to continually optimize and improve marketing investments. (including in-depth analytics of LTV, CPI, ROI, and incrementality)

- Manage Multi-Million performance marketing budgets across multiple channels to maximize game's growth and profitability

- Demonstrate macro-level thinking to understand ever-changing UA landscape and adapt accordingly

- Make resource allocation (budget, tool development, creative development) decisions for UA to meet business objectives

- Influence broader business decisions to help achieve game and UA team goals

- Guide and Mentor a team of analysts and PMM.

Requirements:

- 8+ years of experience with at least 4 years of experience in media buying/user acquisition/ performance marketing.

- Outstanding creative & analytical problem-solving acumen

- Deep understanding of our data architecture and metrics, and be able to communicate effectively with data teams

- Expert of UA discipline and has a pulse on the evolving UA landscape

- Strong ability to influence others with strong opinions on critical decisions and best practices

- Extremely important to be a Self Starter, a Driven person who loves solving problems.
Expected salary:
Location: Bangalore, Karnataka
Job date: Fri, 01 Dec 2023 01:07:33 GMT
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