Field Marketing Analyst

Job title: Field Marketing Analyst
Company: a2nacademy
Job description: Job Overview:

As a Field Marketing Analyst, you will be a key player in our business expansion from our headquarters in Bangalore to Kanpur City. Your primary responsibility will be to conduct on-site market research by physically visiting businesses, gathering information on market trends, researching rates for various services, and conducting physical surveys in Kanpur City. Your insights will play a crucial role in shaping our marketing strategies for successful expansion into Kanpur City.

Requirements

Responsibilities:

On-Site Market Research:

Physically visit businesses in Kanpur to gather data on market size, trends, and competitive landscape.
Collect information on products, services, pricing, and promotional strategies relevant to our expansion.

Rate Analysis:

Research and analyze rates for various services in Kanpur market.
Provide insights on pricing strategies and competitive positioning for the expansion.

Physical Surveys:

Conduct physical surveys in Kanpur to understand customer preferences and behavior.
Gather feedback on existing products/services and potential improvements for the expansion.

Competitor Analysis:

Monitor and analyze competitor activities and marketing strategies in Kanpur.
Provide reports on competitive strengths, weaknesses, opportunities, and threats.

Data Collection and Reporting:

Maintain accurate and detailed records of collected data in Kanpur.
Prepare comprehensive reports with actionable insights for marketing teams.

Collaboration:

Collaborate with marketing teams in Bangalore to align strategies with on-the-ground insights.
Provide regular updates on market conditions and emerging trends.

Customer Interaction:

Interact with customers in Kanpur to understand their needs and preferences.
Gather testimonials and success stories for marketing materials.

Stay Informed:

Stay updated on industry trends, market dynamics, and emerging technologies, focusing on Kanpur City.
Attend industry events and conferences as needed.

Qualifications:

Bachelor’s degree in Marketing, Business, or a related field.
Proven experience in field marketing, market research, or related roles.
Excellent communication and interpersonal skills.
Ability to work independently and conduct on-site visits in Kanpur.

Preferred Skills:

Knowledge of data collection methodologies and survey techniques.
Familiarity with statistical analysis tools.
Strong organizational and time-management skills.
Comfortable with travel and fieldwork.
This role is critical in providing localized market insights for Kanpur City, ensuring our marketing strategies align with the unique dynamics of each location during the expansion process.
Expected salary:
Location: Kanpur, Uttar Pradesh
Job date: Fri, 01 Dec 2023 23:38:25 GMT
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