Executive - Digital Marketing (m/f/d)

Job title: Executive - Digital Marketing (m/f/d)
Company: Dr. Oetker India
Job description: We are Dr. Oetker India. Since our beginnings, under the brand FunFoods, we are a leading player in Mayonnaise, Spreads and Italian Sauces bringing a taste of Europe to the Indian consumers. Recently we have introduced our range of moist ready to eat Cakes under the brand name of Kuppies. We are seeking a creative, enthusiastic digital marketeer to join our team. You will be responsible for increasing brand awareness, driving traffic and conversion for our online platforms. You will play a crucial role in developing and implementing our digital marketing strategy and extending it across all our platforms. Are you ready for a new challenge Then take your next step. YOUR RESPONSIBILITIES Plan, monitor and analyse the performance of digital campaigns, including but not limited to paid search, social media, display advertising, email marketing etc. Identify opportunities for campaign improvement, targeting, and audience segmentation based on data insights Develop and lead conversion centric and TV+ campaigns for key categories and products across Google, DV360, Oracle, Zapr, etc. Monitor and report on campaign performance, including key metrics such as ROI, CTR, CPA, and conversion rates. Responsible for day-to-day marketplace activities like aligning on plans, reviewing campaign performance, ACoS, daily ad spends, developing/adapting content etc. Work on SEO optimization WHAT YOU BRING 2-3 years of working experience in Digital Marketing In-depth knowledge of keyword research, ad creation and optimization, and performance analysis. Proficiency in data analysis tools such as Google Analytics, Data Studio and Excel. Excellent written and verbal communication skills. Strong analytical skills and ability to make data-driven decisions. Strong organizational skills with the ability to manage multiple projects and priorities. A passion for food and the F&B industry. Bonus if experience in e-commerce management, preferably in the food and beverage industry. WHAT WE OFFER YOU Dynamic and supportive working environment | Working with bright minds | Open and young culture | Supporting industry leading brands | Opportunity to learn It's your chance to be part of this exciting food journey and work on various upcoming campaigns. Just click the 'Easy Apply' button, and you're good to go. Dr. Oetker India is an equal opportunities employer. We continuously work to shape and live a corporate culture where everyone feels welcome. At Dr. Oetker India, your work, personality and results are what count. Not gender, nationality, ethnic or social background, religion, disability, age or sexual orientation, and identity.
Expected salary:
Location: Delhi
Job date: Sat, 02 Dec 2023 23:41:00 GMT
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