Executive - Digital Marketing
Job title: Executive - Digital Marketing
Company: Omron
Job description: About OMRON
Founded in 1933, OMRON has come a long way since and has evolved to become an organization committed to creating new social values. Today, In the APAC region, OMRON has a strong presence in , , and . Let's begin the exciting journey of together with us!
About OMRON Healthcare Business
With a vision “To advance health and empower people worldwide to live life to the fullest”, OMRON's Healthcare Business produces internationally acclaimed and certified medical devices such as Digital Blood Pressure Monitors, Thermometers, Nebulizers, devices related to pain and weight management etc. Understand more about our Healthcare Business .
Short Description
Responsibilities:
- Implementation & overall management of digital marketing strategy & activities for the organization as per the marketing calendar.
- Design, Implement & Manage digital marketing activities across a broad range of digital marketing channels (Social Media, SEO, SEM, Social Media, GA, Email, Mobile, Display, Search, programmatic).
- Manage and maintain the company's owned/paid media including websites, mobile apps, email/CRM software, Ad campaigns and validate impact with Online customer Research.
- Manage the digital marketing A&P with a focus on managing ROI and KPIs across the channels incl. Impressions, Engagement & Sales numbers.
- Manage and develop online content incl. Social SEO, SEM, Search & Display Ad campaigns.
- Managing External partners/Agencies/Vendors for content creation & channel management.
- Conduct research on market trends, brand audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
Education & Experience:
- Minimum Education: Higher vocational/professional education (Bachelor's Degree)
- Preferred Education: University (Master Degree)
- Minimum Experience:- 2 - 4 Years
- Preferred Experience: 4 - 7 yrs
Specific Skills:
Technical
- Content Copywriting/Editing /Creative Writing
- Competitive Analysis
- Video/ Visual Content Strategy Management Inc.
- Curation/Conceptualization/implementation.
- Digital paid media advertising incl. GA/OTT/Pragrammatic/PPC
- Digital Marketing Analytics/Strategy
- Email Marketing Strategy.
- Social Management incl. page management/ advertisement & analytics for Facebook/Instagram, LinkedIn, Youtube, etc.
- Google Ads/Analytics
- SEO management incl. Keyword Research
- Marketing Budget/ Campaign Management
- Performance Measurement
- DTC/Website Management with hands-on experience in GA / WordPress etc.
Others:
Generic
- Adaptability
- Analytical Thinking
- Excellent Communication (Verbal/Written)
- Creative Thinking
- Decision Making
- Interpersonal Skills
- Lifelong Learning
- Logical Thinking
- Multi-tasking
- Planning
- Problem Solving
- Research
- Resource Management
- Team Coordination
- Teamwork
- Time Management
- Transdisciplinary Thinking
Why Join us
OMRON's mission is to improve lives and contribute to a better society. We endeavor to make our diverse workforce feel equally valued and enjoy equal opportunities to help us achieve so. So come, work with the best of the best teams, collaborate, and innovate together with diverse, capable minds across the globe.
Req ID: 2164
Expected salary:
Location: Gurgaon, Haryana
Job date: Sat, 02 Dec 2023 05:16:35 GMT
Apply for the job now!