Event Marketing Manager

Job title: Event Marketing Manager
Company: Scrut Automation
Job description: Job Title: Event Marketing Manager Location: Remote About the role We are seeking an experienced and results-driven Event Marketing Manager to join our marketing team. The ideal candidate will have 3-4 years of proven experience in planning, coordinating, and executing successful events, including webinars and third-party events. As the Event Marketing Manager, you will play a pivotal role in creating and implementing comprehensive event marketing strategies that align with Scrut Automation's goals and objectives. As the Event Marketing Manager, your key role involves implementing marketing strategies in India to boost the visibility of Scrut and its offerings. Your main focus will be on elevating brand awareness through two key avenues: Online Webinars and In-Person Field events. Roles and Responsibilities: Webinar and Third-Party Events Strategy Create, put into action, and handle plans for marketing in specific locations that match the overall goals of the company's marketing. Work together with the sales and marketing teams to adjust campaigns and projects for various ways of reaching customers. Event Management and Marketing: Strategize and orchestrate a spectrum of events encompassing webinars, trade shows, roundtable meetups, partner gatherings, and similar engagements. Manage and synchronize all logistical facets, budgetary allocations, and essential materials to ensure the seamless execution of events. Enhance event participation metrics by implementing targeted registration campaigns across diverse channels, including online platforms, email outreach initiatives, and collaboration with Sales teams. Content and Collateral: Develop marketing collateral and content essential for events, encompassing emails, social media posts, handouts, swag kits, and electronic communication. Verify the alignment of all marketing materials with the company's branding and messaging to maintain consistency across diverse channels. Measure Impact: Monitor and assess the efficacy of regional marketing initiatives, furnishing periodic reports and actionable insights. Employ data-driven perspectives to iteratively enhance strategies and optimize the overall effectiveness of campaigns. Requirements: Bachelor's degree in Marketing, Business, or a related field. 3-4 years of experience in event marketing, with a proven track record of successful event planning and execution. Strong project management skills and attention to detail. Excellent communication and interpersonal skills. Ability to work independently and collaboratively in a fast-paced environment. Familiarity with marketing automation tools and analytics is a plus. About Us, Scrut Automation is an information security and compliance monitoring platform, aimed at helping small and medium cloud-native enterprises develop and maintain a robust security posture, and comply with various infosec standards such as SOC 2, ISO 27001, GDPR, and the like with ease. With the help of the Scrut platform, customers reduce their manual effort for security and compliance tasks by 70%, and build real-time visibility of their security posture. Founded by IIT/ISB/McKinsey alumni, the founding team has over 15 years of combined Infosec experience. Scrut is built out of India for the world, with customers across India, APAC, North America, Europe and the Middle East. Scrut is backed by Lightspeed Ventures, MassMutual Ventures and Endiya Partners, along with prominent angels from the global SaaS community. Why should this job excite you Opportunity to make an early impact on one of the most promising,high-growth SaaS startups in India A flat-hierarchical, performance-driven culture Rapid growth and learning opportunity Comprehensive medical insurance coverage A high-performing action-oriented team Immense exposure to the founders and the leadership Opportunity to shape the future of the B2B SaaS team with YOUR innovative ideas The competitive compensation package, benefits, and employee-friendly work culture
Expected salary:
Location: Bangalore, Karnataka
Job date: Sat, 02 Dec 2023 23:27:34 GMT
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