Dusaan - Manager - Performance Marketing (1-4 yrs)
Job title: Dusaan - Manager - Performance Marketing (1-4 yrs)
Company: Dusaan
Job description: Manager Performance Marketing
About us:
We are building an omni-channel platform curating all things home and living.
Home is a large $25B+ market, growing 12%+ YoY but furnishing this space is still a broken experience. Supply is fragmented and diverse and there is very low brand salience. Customers struggle to discover new brands, find it inconvenient to shop/scroll through multiple stores and collections, and can't find products they like at affordable prices.
Dusaan is a one-stop marketplace for brands across furnishings, decor, kitchenware, accent furniture. We inspire the user with content and a differentiated product experience, and help them discover the best styles from a curated selection of existing and new brands. We differentiate by curating products across categories, building trust through a closed marketplace, content led selling, hybrid online-offline model with partner stores for furniture & ancillaries.
We are an ex-Sequoia and ex-McKinsey/Kearney team, joining hands with seasoned executors across content, merchandising and interior styling to transform how this industry is shopped.
Roles & Responsibilities:
- Creating and executing a strong performance marketing strategy & execution plan
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
Skills Required:
Candidate should ideally have previous performance marketing experience in any of the following:
- E-Commerce Companies
- Multi-client experience at Marketing agencies
- Entrepreneurial experience in the consumer field
- Preference for candidates who have worked in high growth early stage companies
- Meta & google ad operations knowledge : running and scaling end to end ads on either of the platforms
- Solution oriented mindset with a 'get things done' attitude
- Great Problem Solving and the ability to thrive under pressure and crunched timelines
- Creative bent of mind and excellent communication skills
Expected salary:
Location: Delhi
Job date: Fri, 01 Dec 2023 00:31:20 GMT
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