Director of Product Marketing

Job title: Director of Product Marketing
Company: Anuyat
Job description: Location : Pune Employment Type : Full-Time Experience Level : 7 Years About Anuyat Anuyat is a dynamic and innovative software services company with deep expertise in technologies such as MEAN, MERN, Flutter, React-native, DevSecOps, etc. We are seeking a Director of Product Marketing to drive the growth and reputation of our niche digital product. Position Summary We are looking for an experienced and passionate Director of Product Marketing to lead the marketing efforts for our budding digital product. In this role, you will be responsible for developing and executing a comprehensive product marketing strategy that establishes our product as a reputed brand in the industry. The ideal candidate will have a proven track record in marketing digital products, a deep understanding of the SaaS industry, and exceptional leadership skills. Key Responsibilities Product Positioning and Messaging: Define a clear and compelling value proposition for the digital product. Develop messaging that resonates with the target audience and sets the product apart from competitors. Market Research: Conduct thorough market research to understand customer needs, trends, and competitors in the digital software industry. Use market insights to identify growth opportunities and develop strategies to capitalize on them. Go-to-Market Strategy: Create and execute a comprehensive go-to-market strategy that includes product launches, pricing strategies, and marketing campaigns. Collaborate with cross-functional teams to ensure seamless execution of the strategy. Brand Building: Develop and maintain the brand identity for the digital product. Create branding and marketing materials that establish a strong brand presence and recognition within the niche. Content Development: Lead the creation of marketing content, including blog posts, whitepapers, videos, and case studies. Ensure that all content aligns with the product's messaging and branding. Product Demand Generation: Identify the right customer profile, collaborate with other team members to build the right assets/content and distribute the product messaging through different marketing campaigns & channels. Sales Enablement : Enable the global insides sales & sales team. Train & coach them on our product positioning, messaging, ideal customer profile, industry specific use-cases, demo flow and competitive differentiations. Create specific assets such as slide decks, verticalized product demo setup, videos, competitive battlecards etc. Metrics and Analysis: Define key performance indicators (KPIs) to measure the success of marketing efforts. Regularly analyze and report on marketing performance, making data-driven decisions to optimize strategies. Team Leadership: Lead and mentor the marketing team, fostering their professional growth and ensuring they deliver on their responsibilities. Collaborate with cross-functional teams to ensure alignment on product marketing strategies. Qualifications Bachelor's degree in Marketing, Business, or a related field; MBA is a plus. 7+ years of experience in product marketing, preferably in the SaaS industry. Proven experience in successfully launching and marketing digital products. Strong understanding of market research, competitive analysis, and product positioning. Exceptional leadership and team management skills. Excellent communication, presentation, and storytelling abilities. Proficiency in marketing tools and analytics platforms. Innovative and creative thinking to drive brand recognition and growth. At Anuyat, we value innovation, collaboration, and personal growth. As a Director of Product Marketing, you will have the opportunity to make a significant impact on the growth and reputation of our budding digital product in the SaaS industry. We offer a competitive salary, a dynamic work environment, and the chance to work with a passionate and talented team. Join us in our journey to redefine the digital software landscape and become a leader in the industry. Skills: brand awareness,innovation,collaboration,market research,product marketing,product marketing functions,metrics and analysis,team leadership,product owner,saas industry,demand generation,presentation,digital products,communication,product management lifecycle,product analysis,brand management,content development,marketing strategy,b2b lead generation,brand building,go-to-market strategy,leadership
Expected salary:
Location: Pune, Maharashtra
Job date: Thu, 30 Nov 2023 23:01:06 GMT
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