
Digital Performance Marketing Lead
Job title: Digital Performance Marketing Lead
Company: Kmart Australia Limited
Job description: Brighter Futures Start Here KAS Direct Sourcing (India) Private Limited is a part of KAS Group Asia (KGA), the exclusive direct sourcing arm of Kmart Group that operates the iconic retail brands Kmart Australia, Target Australia and Catch. KGA's operations span the largest sourcing markets across Asia including China, India, Bangladesh, Pakistan, Cambodia, Indonesia and Vietnam, supporting an annual sourcing capability of US $ 2.8 billion. With our strong commitment to sustainability and ethical sourcing, we provide a full suite of procurement services from sourcing, merchandising, packaging, quality assurance, quality control and international supply chain. At KGA, whether with KAS Pty Ltd or Target Australia Sourcing, you will be part of a dynamic, growing business that delivers incredible results through a clearly defined purpose and strategy. You will work in an environment that is highly supportive, collaborative and encourages innovation whilst providing autonomy and challenge. You will have access to flexible working hours, health and wellness programs, competitive remuneration and training opportunities with development plans to support your career growth. We offer an empowering culture with strongly embedded organisational values that define who we are and everything we do. Roles & Responsibilities Build and manage acquisition campaigns across various channels including Online Marketplaces, Influencers, Social, SEM, Affiliates and display to drive revenue and increase ROI. Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis. Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics, Amazon Ads, Flipkart Ads Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs). Understand new and relevant KPI metrics requirements for performance management and optimization purposes. Work with marketing agencies to design customer insight based campaigns, test strategies and innovate. Design and execute an influencer strategy to deliver on brand objectives. Developing and managing digital prospecting and remarketing campaigns Manage budgets and deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels. Qualifications 5+ years of experience in digital brand marketing. (Tier 1 MBA ) Previous work experience in a quantitative marketing role managing strategy and execution on marketplaces, social, search, or other performance-oriented channels. In-platform execution experience setting up campaigns in Amazon Marketing, Flipkart Ads, Facebook ads manager, Google Ads, and Google AdWords. Creating and executing a strong performance marketing strategy & execution plan Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders. Excellent written and verbal communication skills. Strong project management skills. Critical thinker and creative. Skills Hands-on Performance Marketing experience (AMS, Flipkart Ads, SEM, PPC, Display, Affiliates, Influencers etc) Highly goal-oriented individual having excellent communication skills Open-minded, curious, and a strong problem solver KAS Group Asia values diversity and we pride ourselves on representing the diverse and multicultural communities of which we are a part. All information provided will be treated in strict confidence and used solely for recruitment purpose.
Expected salary:
Location: Gurgaon, Haryana
Job date: Fri, 01 Dec 2023 23:36:44 GMT
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