Digital Marketing Strategist

Job title: Digital Marketing Strategist
Company: Pixcell Play
Job description: We are seeking a highly skilled and experienced Digital Marketing Expert to join our team and take charge of promoting and managing our mobile apps. As a Digital Marketing Expert, you will be responsible for implementing effective strategies to increase app visibility, attract a larger user base, and drive app downloads and engagement. You will work closely with the development team to ensure the success of our mobile games across various platforms. Key Responsibilities: 1. Develop and execute comprehensive digital marketing strategies to promote our mobile apps, including user acquisition, engagement, and retention plans. 2. Conduct thorough market research to identify target audiences, competitors, and industry trends in order to refine marketing strategies and optimize campaigns. 3.Create compelling and engaging content for app store listings, app descriptions, social media platforms, and other relevant channels to maximize user interest and conversion rates. 4.Optimize app store presence through keyword research, app title and description optimization, and A/B testing to improve app visibility and increase organic downloads. 5.Plan and execute paid advertising campaigns across various platforms such as Google Ads, Facebook Ads, and other relevant ad networks to drive user acquisition and app downloads. 6.Utilize analytics tools and data to measure and analyze the performance of marketing campaigns, identify areas for improvement, and make data-driven decisions to optimize ROI. 7.Implement effective app tracking and attribution methods to accurately measure the impact of marketing efforts and identify the most successful channels. 8.Collaborate with the design team to create visually appealing and user-friendly app screenshots, banners, and promotional materials. 9.Stay up to date with the latest industry trends, digital marketing techniques, and best practices for mobile app promotion and user acquisition. 10.Monitor app reviews, ratings, and user feedback, and respond promptly to user inquiries or issues to ensure positive user experiences and satisfaction. 11.Coordinate with cross-functional teams, including developers, designers, and product managers, to ensure seamless app updates, feature launches, and overall app optimization. 12. Provide regular reports and insights to stakeholders on app performance, user acquisition metrics, and marketing campaign results. Qualifications and Skills: 1.Bachelor's degree in marketing, business administration, or a related field. Relevant certifications in digital marketing are a plus. 2.Proven experience in digital marketing with a focus on mobile app promotion and user acquisition, preferably within the technology or mobile app industry. 3.In-depth knowledge of mobile app stores, optimization techniques, and best practices for app store rankings. 4.Proficiency in using mobile app analytics tools, such as Firebase, Google Analytics, or similar platforms, to track and analyze app performance and user behavior. 5.Experience managing paid advertising campaigns on platforms like Google Ads, Facebook Ads, and other ad networks. 6.Strong understanding of SEO principles and strategies to optimize app store presence and drive organic downloads. 7.Excellent written and verbal communication skills with the ability to create compelling content and engage with users effectively. 8.Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions to improve marketing performance. 9.Familiarity with app tracking and attribution tools to measure the effectiveness of marketing campaigns and optimize user acquisition channels. 10.Creative thinking and the ability to come up with innovative marketing ideas and strategies to differentiate our mobile apps from competitors. 11.Strong project management skills with the ability to handle multiple projects simultaneously and meet deadlines. 12.Passion for mobile technology and staying up to date with the latest industry trends and innovations. Join our team as a Digital Marketing Expert and play a pivotal role in driving the success of our mobile apps through effective promotion, user acquisition, and engagement strategies. Apply now and be a part of our dynamic and innovative organization! Interested candidates can drop your Resume & portfolio to [HIDDEN TEXT]
Expected salary:
Location: Chennai, Tamil Nadu
Job date: Fri, 01 Dec 2023 23:02:54 GMT
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