Digital Marketing Specialist - Automobiles

Job title: Digital Marketing Specialist - Automobiles
Company: SAS One
Job description: 1. Digital Strategy: Develop and execute targeted digital marketing strategies for Hyundai in the automotive sector. Utilize industry-specific market research to optimize campaigns and enhance the brand's digital presence. 2. Campaign Management: Strategize and implement automotive-centric digital campaigns across social media, search engines, and display advertising. Continuously monitor and optimize campaigns based on automotive consumer behavior and industry trends. 3. Social Media Management: Manage Hyundai's social media, curating engaging automotive content aligned with brand values. Implement precise social media advertising campaigns targeting specific automotive demographics. 4. Content Marketing: Collaborate on high-quality, automotive-themed content resonating with the target audience. Showcase Hyundai's innovation, technology, and design through compelling content creation. 5. SEO and SEM: Optimize website content with automotive-related keywords for enhanced organic visibility. Lead SEM campaigns tailored for the automotive market. 6. Analytics and Reporting: Monitor and report on campaign performance and ROI within the automotive industry. Utilize data insights to adapt strategies, considering the unique dynamics of the automotive market. 7. Collaboration: Collaborate with cross-functional teams in marketing, sales, and automotive product development. Align digital strategies seamlessly with overarching automotive business goals. 8. Budget Management: Efficiently manage the digital marketing budget for maximum impact within the automotive market. Educational Qualifications: Bachelor's degree in Marketing, Digital Marketing, Business, or a related field. Experience: 4-5 years of proven digital marketing experience in the automotive industry. In-depth familiarity with automotive digital marketing trends and tools. Skills: Strong understanding of SEO, SEM, social media platforms, and digital analytics within the automotive sector. Exceptional written and verbal communication skills, demonstrating proficiency in automotive terminology. Adaptability: Ability to thrive in a fast-paced automotive industry environment. Stay updated on industry trends and consistently apply best practices in automotive digital marketing.
Expected salary:
Location: Lucknow, Uttar Pradesh
Job date: Sat, 02 Dec 2023 23:49:42 GMT
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