Digital Marketing Specialist

Job title: Digital Marketing Specialist
Company: Yellow Circle Studios
Job description: This is a full-time on-site role in Coimbatore for a Digital Marketing (paid media specialist). The PPC Specialist will be responsible for the day-to-day management of PPC advertising campaigns, including media planning, data analysis, and reporting. The PPC Analyst/Media Ads Specialist will work closely with clients to understand their business goals and develop digital marketing strategies that meet their needs. Responsibilities : Paid search campaign management to include: Facebook Lead Gen, Social Media campaign management (Facebook, Instagram & Google Paid ads campaigns) Manage the paid channels by tracking, reporting, and analysing all PPC initiatives and campaigns Manage the day-to-day search marketing activities across Google campaign planning, implementation, budget management, performance review and daily optimisation of paid search campaigns Implement short and long-term international digital acquisition roadmaps and execute day-to-day tactics that increase sign ups, revenue and margin - with a focus on customer lifetime value Working with the wider team to grow and optimise our keyword portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc Social media Handling (General posting and managing profile) Collaborate with Account Directors, Content Marketers, Designers, and SEO Specialists to build comprehensive marketing strategies Conduct in-depth research to find the ideal keywords and/or audiences to target Investigate and identify optimization opportunities to improve ad performance and get the best results for clients A/B testing platforms, ad types, audiences, creative and ad copy to find the best-performing variations Communicate results, insights, and recommendations to clients and internal teams Recommend forward-thinking strategies and innovations Build reports and pitches to present to clients Perform QA and timely troubleshooting of tagging and pixel placements to ensure proper tracking Stay up-to-date on digital marketing trends, changes, and best practices This Role Requires: 2+ Years of Experience Up to date Google AdWords. Up to date knowledge of social media paid campaigns (especially Facebook & Instagram) Deep knowledge of data & understanding how to use data to drive decisions. Shopify & Woocommerce experience is an added advantage Google Shopping, Search, Display, Remarketing Lead Generation Campaign Experience If you are a multi-tasking person & want to work with a energetic team, apply for this opportunity, and the team would love to get on a call with you to discuss further.
Expected salary:
Location: Coimbatore, Tamil Nadu
Job date: Sat, 02 Dec 2023 23:20:43 GMT
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