Digital Marketing Specialist

Job title: Digital Marketing Specialist
Company: Leaseonclick
Job description: Develop and execute digital marketing strategies to enhance brand visibility, drive website traffic, and generate leads. Implement and manage search engine optimization (SEO) strategies to improve organic search rankings and increase website traffic. Plan and execute social media optimization (SMO) initiatives to enhance brand presence across various social media platforms. Leverage LinkedIn as a key platform for generating leads, building professional networks, and engaging with the target audience. Develop and implement strategies to increase engagement, followers, and conversions on LinkedIn. Track and measure the success of LinkedIn campaigns and initiatives, providing regular reports and insights to the management team. Stay informed about LinkedIn's advertising options, targeting capabilities, and audience segmentation to maximize marketing ROI. Build and maintain relationships with key industry influencers and stakeholders on LinkedIn. Create and manage pay-per-click (PPC) advertising campaigns across different platforms like Google AdWords, Meta Ads, etc., to drive targeted traffic and conversions. Conduct thorough keyword research to identify relevant keywords and optimize website content accordingly. Monitor and analyze website analytics, campaign performance, and other key metrics to identify areas for improvement and implement effective strategies. Stay updated with the latest industry trends, search engine algorithm updates, and digital marketing practices. Collaborate with internal teams, including content creators, designers, and developers, to ensure cohesive digital marketing efforts.
Expected salary:
Location: Noida, Uttar Pradesh
Job date: Sat, 02 Dec 2023 23:48:04 GMT
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