Digital Marketing Manager

Job title: Digital Marketing Manager
Company: ENSEMBLE
Job description: Position: Digital Marketing Manager Location: Fort, Mumbai No of positions: 1 Experience: 4+ years Working days: 5 days a week CTC: upto 900000 per annum 'Should be able to Join immediately. Ensemble is looking to hire a digital marketing manager to support the Ecommerce team in effectively promoting its message across all digital channels including social media, paid performance marketing, and email blast campaigns to target key customers. They will coordinate weekly communication plans, get content created with help from our team of copywriters, designers, and merchandisers, and stay up to date on the latest digital trends. Role and Responsibilities Plan, manage and help coordinate all digital marketing for Ensemble, including SEO, SEM, email marketing, and social media. Work with our performance marketing agency to audit campaign performance on a weekly basis, ensure optimal campaign structure, and employ latest practices to continually optimize and drive performance. Research, track, and analyze consumer behaviors and implement research into digital marketing campaigns. Work with our team of designers, copy writers and merchandisers to create the best content that accurately represents and differentiates our brand and merchandise. Manage SEO for the brand including laying out roadmap, KPIs and reporting structure for this vertical Create and maintain an editorial calendar to deliver targeted content Create and manage content for Ensemble's social media, emails, and other forms of digital communication. Prepare weekly reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs Develop and monitor campaign budgets. Skills and qualifications Hands-on experience with paid performance marketing on social and search platforms. Able to audit campaigns, monitor campaign structure, and report on weekly / monthly performance trends. Experience with Google Analytics and generating reports for traffic, purchases, consumer metrics, and conversion funnel. Interest in fashion with a knowledge of the industry, fashion trends and key designers / competitors Experience managing SEO strategies with ability to lay roadmap, KPIs, reporting structure and keyword research. High level of organization abilities with ownership of monthly budgets Interest and experience in content creation Social media savvy, with in-depth knowledge of current digital trends Excellent interpersonal skills, with the ability to collaborate with other departments. Analytical mind, with a passion for measuring data. ABOUT ENSEMBLE Ensemble encapsulates precisely what it means a collection of beautiful garments brought together. Ensemble has been a destination store for those in the know for over 35 years. Our DNA is not only made up of great fashion moments but also of many special occasions. To us clothes are not only for an occasion, they are an integral part of our lives. What makes us unique is our passion for championing and nurturing traditional Indian craftsmanship. From bringing the sari back into fashion, to reviving fabrics and embroidery techniques; Ensemble is committed to marrying India's rich heritage of incredible workmanship with an elegant contemporary aesthetic. LINKS: https://www.facebook.com/EnsembleIndia1987/ https://www.instagram.com/ensembleindia/ Industry Luxury Goods & Jewelry Employment Type Full-time
Expected salary:
Location: Mumbai, Maharashtra
Job date: Sat, 02 Dec 2023 23:03:32 GMT
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