Digital Marketing Manager

Job title: Digital Marketing Manager
Company: Smart Work Consultants
Job description: We are hiring Digital Marketing Manager for a software development company.

Job Location - Madurai.

Responsibilities:

• Develop, implement, and oversee digital marketing campaigns across various digital networks.

• Utilise marketing, art direction, and social media management experience to enhance campaign effectiveness.

• Demonstrate outstanding communication, interpersonal, and analytical skills.

• Take ownership of and manage the companys website, overseeing website content, SEO, and user experience.

• Create and manage marketing budgets, providing detailed reports on marketing ROI.

• Analyze global market trends and competitive landscapes to identify growth opportunities.

• Collaborate with the sales team to craft sales collateral, proposals, and presentations.

• Plan and coordinate events such as webinars, conferences, and trade shows to promote our software services.

• Build and nurture relationships with industry influencers and key partners.

• Monitor and report on the effectiveness of marketing campaigns, adjusting strategies as needed.

Requirements

• Graduate from a reputed university.

• 8+ years of relevant experience.

• Strong understanding of digital marketing channels and techniques, including proficiency in traditional marketing channels.

• Proven track record in developing and implementing successful marketing campaigns, integrating both digital and traditional channels.

• Proficiency in marketing tools and software, such as Google Analytics, Google Search Console, Mailchimp, etc.

• Knowledge of SEO, SEM, and PPC advertising.

• Experience in managing marketing budgets and providing comprehensive reports on ROI.

Expected salary:
Location: Madurai, Tamil Nadu
Job date: Thu, 30 Nov 2023 23:34:43 GMT
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