Digital Marketing Manager

Job title: Digital Marketing Manager
Company: Atria University
Job description: Job Description: Digital Marketing Manager Location : Bangalore Roles & Responsibilities: Designing, Developing and implementing strategies and campaigns to maximise lead generation and conversion for Atria University Design, Develop and Execute Sales Funnels for student acquisition and nurturing. Lead and inspire the marketing resources within your ambit whether it is marketing employees or freelancers or agencies Analysing the effectiveness of marketing campaigns, providing regular reports and insights on performance, and implementing changes where necessary. Developing and managing budgets for digital campaigns. Use AI tools for marketing and build and refresh an AI tools stack which will make the marketing cutting edge Monitoring and staying up-to-date with the latest digital marketing trends and technologies. Use a range of analytical tools to identify areas of success that need improvement. Ensuring maintenance and growth plans for channels. To achieve (and more desirably exceed) Annual Targets (including and indicated mid-year Targets) as set by the university through the delivery of the strategic marketing plan. To develop a roadmap to take the team from zero to fully functional high performing marketing team. Understand the strengths of the Brands assigned and identify what are the USPs to drive sales. To identify and evaluate competitor activity, market information and student feedback, and feeding this information back through to the academic and sales team. To generate and deliver weekly/monthly Sales Reports (supported by factual Sales data) for management review. Prepare and deliver world class presentations for all aspects of AU Mandatory Requirements: Bachelor's degree or any relevant degree required. Minimum of 5 years experience into digital marketing or sales domain. Proven experience in developing and executing end-to-end digital marketing campaigns esp Lead (or Sales) Funnels Knowledge of a variety of digital marketing tools and technologies, such as marketing. Excellent written and verbal communication skills and strong project management skills. Ability to multitask and work under pressure. Compensation : Competitive Pay, Based on Performance About Atria University Atria University is India's first Liberal STEM University, offering experiential degree programs in business, design, science and technology. It equips students with the skills and knowledge required to excel in emerging, high-growth industries. Atria University's mission is to foster invention, discovery, entrepreneurship, and transhumanism, fulfilling the true purpose of an educational institution - to serve as a Centre of Imagination.
Expected salary:
Location: Bangalore, Karnataka
Job date: Fri, 01 Dec 2023 23:13:56 GMT
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