Deputy Manager - Online Content Marketing - eCommerce (5-8 yrs) Mumbai (Online/Digital Marketing)

Job title: Deputy Manager - Online Content Marketing - eCommerce (5-8 yrs) Mumbai (Online/Digital Marketing)
Company: Universal Consultants
Job description: Experience : 5-8 years in Digital Marketing. Experience of working for E-commerce for fashion retail/marketplaces/apparel brandsJob Location : MumbaiMandatory Skills :- Experience in Catalogue shoot planning & execution- Experience in Content Marketing for product descriptions, blogs, ad copies etc.- Search Engine Optimization (SEO)- Retention Marketing and Campaign Management- Good foundation in Digital marketing and understanding of broader Digital Media - SEM, display tech, data, paid ad requirements etc. would be highly beneficialTechnical Skills :- Expert understanding of google based tools/platforms, and SEO platforms (eg: Search console, data studio, Google Analytics, screaming frog)- Working knowledge of Campaign management tools - Webengage, Clevertap,mo-engage, resulticks (any)- Proficiency in Microsoft Office, PowerPoint, Excel , Soft Skills- Analytical and problem-solving skills- Experience of managing agency/clients or working in a Digital Agency,Advertising- Strong Communication and Presentation Skills- Creative Thinking - Self-starter who has initiative and positive work attitudeQualification : Relevant experience in digital marketing is preferred agnostic of qualificationResponsibilities- Drive content creation for the brand- Plan & Execute e-commerce catalogue shoots for products/collection launches- Drive Product content creation - product names, descriptions, collection descriptions for website and marketplaces- Drive creative development of E-mailers/SMS/Push content and ad creative's, search copies across all campaigns- Ensure regular updation of website content and creative's- Build organic reach for the brand through SEO- Overall SEO Strategy and Roadmap- Plan & execute on-page and off-page SEO- Prepare Content Strategy for the brand - keyword research & planning, new collection launch- Blog Content calendar planning and execution- Evaluation, Analysis and Improvement of Website performance metrics- Driving customer engagement and retention- Plan and Execute funnel re-marketing and customer engagement campaigns- Conceptualize new customer journey interventions- Design a content marketing calendar for existing customers and streamline ongoing customer communication - new offers, launches, trends, topicals etc.- Undertake A/B testing of campaigns and optimize performance- Creating Executive Dashboards & Reports to Ensure end-to-end online data tracking, reporting & visibility- Managing Online Customer Experience- Streamline and facilitate online customer query management and resolution with customer support team - emails, calls, social, e-commerce- Monitor CS team performance and facilitate training- Drive customer query responses across Google my business, social, e-commerce- Ensuring a healthy response rate- Stakeholder Management- Collaborate with internal teams to derive insights and facilitate content solutions- Collaborate with agencies and other vendor partners for execution Competencies Required :- Proven working experience in digital marketing/marketplace experience- Demonstrable experience leading and managing SEO/SEM, marketing database,email, customer engagement campaigns- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate- Experience in optimizing creative's, campaigns and user funnels- Experience with A/B testing and creative experiments- Solid knowledge of website analytics tools (e.g., Google Analytics etc)- Working knowledge of campaign management tools- Experience in content creation for ad campaigns for e-commerce- Strong analytical skills and data-driven thinking- Up-to-date with the latest trends and best practices in online marketing and measurement- Creative proficiency of planning and execute product catalogue shoots- Good understanding of content to drive product content creation for online sales channels (ref:updazz.com)
Expected salary:
Location: Mumbai, Maharashtra
Job date: Sat, 02 Dec 2023 06:01:47 GMT
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