Demand Planning (IBP) and Marketing Analytics Lead

Job title: Demand Planning (IBP) and Marketing Analytics Lead
Company: Corteva
Job description: 230957W-01 Description Demand Planning (IBP) & Marketing Analytics Manager Three Broad Areas of the Role Demand Planning(IBP is a very critical role): It is the single point for accumulating all Business No.s such as Demand Forecast , Demand Supply Variance , Outlook Estimates , Price Volume Mix . The discussion is taken into critical Decision Making like Production Planning, Sales Return Provisioning, Business Financials. As South Asia is penetrated Granularly with 250 + Territories 26 Regions, 2000 Front End, the IBP System in last couple of Years has been built up to have Granular Analysis till that level. Marketing Analysis Although the Process Owner is Marketing but all the Analysis and Insight is done by this Role: - like Portfolio Analysis, Macros Analysis, Competition Analysis , Growth Trend Analysis, Business Plan Numbers Gatekeeper, Product Strategy Analysis, PO Planning for the Year No. Gate keeping, National Level Sales Analysis, SICP, Marketing Promotion Budget Analysis, Farmer Price & Value Analysis Customer Profile etc. Working with Demand Generation Effectiveness Team to Incorporate Effectiveness KPIs into Marketing Analysis Qualifications Education and Experience Education: Bachelors or Masters degree in Marketing/ Business Management/Analytics or equivalent Experience : 10 to 15 years of relevant experience Key Competencies Analytics: - Excel Data Analysis (Formulae, Graphical Representations, Pivots etc.), Power BI, Trends, Regression, Correlation, Central Tendencies etc. Pivot, Preferable if any Analytical tool experience exist (R/Minitab/SRS/Others) Collaboration & Drive with Team: Sales, Marketing, Customer Service, Finance, Production: Follow Up, Data Collection & Reporting, Considering Multiple sets of Data to be accumulated directly from all ZBMs & Category Leads Preferred: Business Domain Knowledge / Marketing Knowledge (if Incumbent is from similar Industry or has similar Experience): to the extent that relevant Analytics can be shaped and relevant Insights Driven. Some Knowledge of Key Marketing KPIs and Analytics Templates Speciality Business Analytics Knowledge or aptitude: - If some knowledge exists it is preferred, otherwise Trainability on few Special Analytics (Organization to Train): - Spatial Analytics, Using MU Analytics Data from Sales DG Team to leverage in Marketing, Statistical Modelling at Hi level (Aptitude to be Trained) , Using some subscribed ML Tools for specialized Analytics like Conjoint Analytics , Power BI for Visualization Key Behaviours Business Results Orientation, Presentations & Dashboarding, Data Integrity & Confidentiality, Problem Solving & Insight Driven, Proactively Collaborative, Closing the Loop
Expected salary:
Location: Hyderabad, Telangana - Secunderabad, Telangana
Job date: Thu, 30 Nov 2023 23:28:32 GMT
Apply for the job now!